Multi-Page Hang Tag with Laminated Hinged Overlay

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Solution Overview

Problem

Displaying the internal features of products like binders and organizers at retail is challenging, as existing packaging methods either allow consumers to manipulate and potentially damage the products or obscure their features, leading to high return rates and reduced profit margins.

Innovation Solution

A multi-page hang tag with a laminated overlay sheet hingedly connected to a spine, allowing the internal components of products to be displayed without opening them, featuring indicia on both sides of the pages and spine for enhanced information visibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the binder or organizer is packaged in a manner that keeps it closed, then the product is protected from damage and manipulation, but the internal components are not visible to consumers

Engineering Contradiction:
Improveproduct protectionVSAvoidvisibility of internal components
Core Design Contradiction:
ReliabilityVSLoss of information

Solution Approach 1:

The patent creates a visual copy or representation of the internal components through transparent packaging and strategic positioning, allowing consumers to see through the packaging and view the actual internal components without opening the product. This resolves the contradiction by providing visual information while maintaining physical protection.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent utilizes transparent packaging materials that act as thin films, allowing visibility of internal components while maintaining product protection. The transparent shell enables consumers to see through it, resolving the information loss issue without compromising reliability.

Inventive Principle:
Principle #30Flexible shells and thin films

2Reliability

If the binder or organizer is packaged in a box or clamshell package, then the product is protected from damage, but the internal components are not easily visible to the consumer

Engineering Contradiction:
Improveproduct protectionVSAvoidvisibility of internal components
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent employs transparent packaging shells that allow consumers to easily view internal components without opening the package. This transparent film approach maintains product protection while dramatically improving ease of operation regarding visibility.

Inventive Principle:
Principle #30Flexible shells and thin films

Solution Approach 2:

The patent arranges internal components in a visually accessible dimension through the transparent packaging, allowing consumers to view them from multiple angles without opening the package. This dimensional arrangement improves visibility while maintaining protection.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Loss of information

If consumers are allowed to manipulate and open the binder to view internal components, then they can see the features, but the product can become damaged or deteriorate

Engineering Contradiction:
Improvevisibility of internal componentsVSAvoidproduct integrity
Core Design Contradiction:
Loss of informationVSReliability

Solution Approach 1:

The transparent packaging creates a visual copy effect where consumers can see the internal components through the packaging, eliminating the need to open and manipulate the product. This provides full visibility information while maintaining product integrity.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The transparent packaging acts as an intermediary medium that allows visual interaction with internal components without physical contact. Consumers can view features through the transparent shell without manipulating or damaging the actual product.

Inventive Principle:
Principle #24Intermediary (Mediator)

4Reliability

If packaging material is wrapped around the product, then the product cannot be easily opened, but the internal components are not easily visible

Engineering Contradiction:
Improveproduct protectionVSAvoidvisibility of internal components
Core Design Contradiction:
ReliabilityVSLoss of information

Solution Approach 1:

The patent uses transparent flexible packaging shells that wrap around the product while allowing visibility. This transparent film approach maintains product protection without obscuring internal components, resolving the information loss issue.

Inventive Principle:
Principle #30Flexible shells and thin films

Solution Approach 2:

The patent changes the optical parameter of the packaging material from opaque to transparent, allowing internal components to be visible while maintaining the protective wrapping function. This parameter change resolves the contradiction between protection and visibility.

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution enables consumers to view internal components in their spatial arrangement without opening the product, reducing damage and returns, while providing a durable, aesthetically pleasing, and economical display that maximizes information presentation.

Implementation Method 1

a web of material that preferably is laminate material of transparent construction

Methodology Applied
Scientific EffectLamination: Lamination

Data Source

PatentUS8590939B2Multi-page product hang tag and method of making
Publication Date: 2013.11.26 MERZON ADAM
  • US8590939B2 patent drawing
  • US8590939B2 patent drawing
  • US8590939B2 patent drawing

AI summary

A multi page product hang tag includes at least one overlay sheet having pages hingedly attached to a spine with the spine attached to a backing sheet. The backing sheet is attachable to a displayable product, e.g., a binder. Each overlay sheet has an interruption between each page and the spine connected by laminate material that forms a hinge along each interruption. In manufacture, an indicia carrying sheet, e.g., stock, is formed to remove material defining each page and spine along with the hinge-defining interruption therebetween. At least one bridge of the sheet extends between each page and spine above and/or below its corresponding interruption. After laminating the formed sheet, additional forming removes each bridge producing a multi-paged overlay sheet that is in turn attached to a backing sheet to form a product hang tag in accordance with the invention.