Multi-Screen Shelf Label Layout for Larger Display Area

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Solution Overview

Problem

Existing electronic shelf labels have limited display areas, failing to meet the needs of large commodities or those requiring more information display, and are inefficient due to manual replacement of traditional paper labels.

Innovation Solution

A multi-screen electronic shelf label with a power supply, multiple screens, a master control chip, an antenna circuit, a screen driving circuit, and an RGB lamp circuit, enabling wireless communication and flexible, efficient display of information across multiple screens.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If a single-screen electronic shelf label is used, then the device complexity is low, but the display area is limited and cannot meet the needs of large commodities or those requiring more information display

Engineering Contradiction:
Improvedisplay areaVSAvoiddevice complexity
Core Design Contradiction:
Area of stationary objectVSDevice complexity

Solution Approach 1:

The electronic shelf label is divided into multiple independent screens (first screen, second screen, etc.), each capable of displaying information independently. This segmentation allows the total display area to be expanded while each individual screen module remains relatively simple in structure, resolving the contradiction between large display area and device complexity.

Inventive Principle:
Principle #1Segmentation

2Productivity

If traditional paper labels are used, then the device complexity is low, but the shelf management efficiency is low due to manual replacement

Engineering Contradiction:
Improveshelf management efficiencyVSAvoiddevice complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent replaces the mechanical manual replacement process of paper labels with an electronic display system controlled by a master control chip. The master control chip wirelessly controls multiple screen modules to display commodity information, eliminating the need for manual intervention and significantly improving shelf management efficiency despite the increased electronic complexity.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Area of stationary object

If a multi-screen electronic shelf label is used, then the display area is enhanced, but the power consumption increases

Engineering Contradiction:
Improvedisplay areaVSAvoidpower consumption
Core Design Contradiction:
Area of stationary objectVSUse of energy by moving object

Solution Approach 1:

The patent implements periodic scanning control of the multiple screen modules through the master control chip, rather than keeping all screens continuously active. The chip sequentially activates different screen modules to display information, which reduces overall power consumption compared to having all screens operating simultaneously, while still providing adequate display area for large commodities.

Inventive Principle:
Principle #19Periodic action

Data Source

PatentUS20250356780A1Multi-screen electronic shelf label
Publication Date: 2025.11.20 SHENZHEN MINEW TECH CO LTD
  • US20250356780A1 patent drawing
  • US20250356780A1 patent drawing
  • US20250356780A1 patent drawing

AI summary

A multi-screen electronic shelf label, including a power supply, a plurality of screens, a master control chip, an antenna circuit, a screen driving circuit, and a RGB lamp circuit. The power supply is connected to the plurality of screens through the screen driving circuit, the power supply is connected to the master control chip, control ends of the screen driving circuit are respectively connected to control ends of the plurality of screens, each signal input of each of the plurality of screens is connected to a signal output of the master control chip, the master control chip is in communication connection with the antenna circuit, and an indication signal output of the master control chip is connected to a signal input of the RGB lamp circuit. The multi-screen electronic shelf label may display more information simultaneously to improve efficiency and flexibility of shelf management.