Multi-Service Business Platform Entity Resolution for Data Integration
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Solution Overview
Problem
Conventional systems for marketing, sales, and service activities require complex and time-consuming tasks to integrate and synchronize data across different databases and formats, hindering efficient interaction and information sharing among these activities.
Innovation Solution
A multi-service business platform with entity resolution systems and methods, utilizing artificial intelligence to deduplicate entities and generate vectorized representations, enabling seamless integration and management of custom objects for marketing, sales, and service activities, and supporting CRM systems with enhanced customizability and synchronization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If conventional systems are used to integrate and synchronize data across different databases and formats, then data integration is achieved, but the process becomes complex and time-consuming
Solution Approach 1:
The patent introduces an entity resolution service as an intermediary layer between different databases and applications. This service receives entity data from multiple sources, processes it through standardized workflows including deduplication and normalization, and returns resolved entity data. The intermediary abstracts the complexity of data integration from end applications, allowing them to work with simplified entity representations while the service handles the complex synchronization and format conversion in the background.
2Reliability
If conventional systems are used to integrate and synchronize data across different databases and formats, then data integration is achieved, but the process becomes time-consuming
Solution Approach 1:
The entity resolution service performs preliminary actions by pre-processing entity data through deduplication, normalization, and standardization workflows before the data is needed for business operations. The service maintains updated entity resolutions in advance, so when applications request entity information, the complex integration and synchronization work has already been completed, significantly reducing the time required at the point of use.
3Adaptability or versatility
If CRM systems are used to manage customer interactions, then customer data is centralized, but the systems lack flexibility for custom objects and activities
Solution Approach 1:
The entity resolution service provides a universal framework that can handle multiple types of business entities beyond traditional CRM objects. The service works with custom objects and activities by applying the same standardized entity resolution workflows to different data types. This multi-functional approach allows businesses to extend their CRM capabilities to custom objects without requiring separate integration systems for each object type, reducing overall system configuration complexity while maintaining flexibility.
Data Source
AI summary
The disclosure is directed to various ways of improving the functioning of computer systems, information networks, data stores, search engine systems and methods, and other advantages. Among other things, provided herein are methods, systems, components, processes, modules, blocks, circuits, sub-systems, articles, and other elements (collectively referred to in some cases as the “platform” or the “system”) that collectively enable, in one or more datastores (e.g., where each datastore may include one or more databases) and systems, the creation, development, maintenance, and use of a set of custom objects for use in a wide range of activities, including sales activities, marketing activities, service activities, content development activities, and others, as well as improved methods and systems for sales, marketing and services that make use of such entity resolution systems and methods as well as custom objects.