Multi-Side Transparent Display Chamber for Floating Product Illusion

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Solution Overview

Problem

Existing advertising display methods that create the illusion of floating products are limited by being open on only one side, restricting their efficiency and versatility, as they often require specific object symmetries and background lighting, which not all products can accommodate.

Innovation Solution

A chamber design that can be open or transparent on multiple sides, allowing products to be displayed as if floating by using two halves of an object fixed symmetrically on a transparent plate, with optional motorized rotation and lighting from the peripheral area to enhance visibility and attraction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If a chamber is open on only one side with background lighting to create the floating illusion, then the advertising display can achieve the floating effect, but the visibility is restricted and background lighting is required

Engineering Contradiction:
Improvebackground lightingVSAvoidvisibility from multiple sides
Core Design Contradiction:
Illumination intensityVSAdaptability or versatility

Solution Approach 1:

The chamber is divided into multiple open sides (front, rear, and optionally lateral sides) rather than being open on only one side. This segmentation of the chamber structure allows the display to be viewed from multiple directions simultaneously, eliminating the restriction of single-side visibility while maintaining the floating illusion without requiring background lighting.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies asymmetry by making the chamber open on multiple sides rather than symmetrically enclosing it. This asymmetric opening configuration allows different viewing angles and directions, enhancing versatility and adaptability for displaying objects from multiple perspectives without relying on background lighting.

Inventive Principle:
Principle #4Asymmetry

2Illumination intensity

If objects are cut in half and fixed on a transparent plate to create floating illusion, then the floating effect is achieved, but only symmetrical objects can be displayed

Engineering Contradiction:
ImprovevisibilityVSAvoidobject compatibility
Core Design Contradiction:
Illumination intensityVSAdaptability or versatility

Solution Approach 1:

Instead of requiring the object itself to be segmented into symmetrical halves, the chamber is segmented into multiple open sides. This allows the entire object to be displayed intact while still creating the floating illusion through the multi-side open configuration, thereby accommodating asymmetrical and non-splittable objects.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent inverts the traditional approach: rather than modifying the object (cutting it in half) to achieve the floating effect, the modification is applied to the chamber structure (opening multiple sides). This inversion allows any object, regardless of its symmetry or divisibility, to be displayed with the floating illusion.

Inventive Principle:
Principle #13The other way round (Inversion)

3Illumination intensity

If a transparent plate is used to support the object, then the floating illusion is created, but the supporting structure becomes visible

Engineering Contradiction:
Improvefloating illusionVSAvoidvisible supporting structure
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The patent extracts or removes the opaque supporting structure that would normally be visible. By using a transparent plate and opening the chamber on multiple sides, the supporting structure becomes invisible or minimally visible, allowing the floating illusion to be created without the distraction of visible supports.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent employs a transparent plate (a thin, transparent structure) as the supporting element. This thin, transparent film-like structure provides the necessary support while remaining visually imperceptible or minimally visible, thereby creating the floating illusion without exposing the supporting structure.

Inventive Principle:
Principle #30Flexible shells and thin films

Data Source

PatentEP2560525B1Equipment for displaying information carriers, especially for advertising purposes
Publication Date: 2021.06.09 FLYVISION
  • EP2560525B1 patent drawingFigure 1~2
  • EP2560525B1 patent drawingFigure 3~5
  • EP2560525B1 patent drawingFigure 6

AI summary

The invention relates to equipment for displaying information carriers especially for advertising purposes, which equipment has a chamber (1; 20; 26; 30) for accommodating the information carrying device (11; 25; 27; 43; 56) and constructed in a way to make it possible to look into its internal space, in which chamber there is at least one transparent plate (8; 18; 37) transversal with respect to the direction of viewing, attached to the wall of the chamber, and the information carrying device is situated on this plate directly or via a supporting device attached to the transparent plate; and at least a part of the chamber wall contains strips (10a, 10b; 40) parallel to its strip (9; 39) contacting the transparent plate. The equipment is characterised by that he information carrying device (11; 25; 27, 43, 56) or/and its supporting device (38, 55) is formed by at least two objects (11a, 11b; 25a, 25b; 27a, 27b), which are situated on the two sides of the transparent plate (8; 18; 37, 50) opposite each other and the projections of which seen from the direction perpendicular to the transparent plate are identical or basically identical.