Multi-Source Ad Selection System for Delay Reduction
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Solution Overview
Problem
Content providers face delays when selecting replacement advertisements from different sources due to the time required for sourcing and processing, which can lead to unsatisfying delays for device users.
Innovation Solution
Implementing a system where a communication service provider selects an advertisement source and advertisement from multiple sources based on pre-arranged distribution percentages or user profiles, ensuring that unsold advertising spots are filled without noticeable delays, by using advertisement source selection and advertisement selection components executed by processors.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If a content provider uses a single advertisement source to supplement content with advertisements, then the arrangement is simple and manageable, but the advertisement source may not sell all advertising spots available, leading to wasted inventory and potential delays when seeking replacement ads
Solution Approach 1:
The patent combines multiple advertisement sources into a unified system that works together to fill advertising spots. When the primary advertisement source cannot fulfill a spot (because it's unsold), the system automatically merges in a secondary source to fill the gap, thereby increasing overall utilization efficiency while maintaining operational simplicity through automated coordination
Solution Approach 2:
The system establishes a multi-functional advertisement delivery architecture where multiple advertisement sources serve the same content provider. Each source can independently fulfill advertising spots, and the system universally accepts advertisements from any configured source, enabling flexible spot fulfillment and reducing waste from unsold inventory at any single source
2Productivity
If the content provider selects replacement advertisements from different sources, then more advertising spots can be filled, but the time required for sourcing and processing creates noticeable delays for device users
Solution Approach 1:
The system performs preliminary actions by pre-configuring multiple advertisement sources and establishing replacement protocols in advance. When an advertising spot needs to be filled, the system already has备选 (alternative) sources ready and pre-negotiated arrangements in place, allowing rapid substitution without time-consuming sourcing or processing delays
Solution Approach 2:
The content provider acts as an intermediary that coordinates between multiple advertisement sources and the device. This intermediary maintains ready relationships with multiple sources and can quickly mediate the selection and delivery of replacement advertisements, reducing the time loss that would otherwise occur during source switching and processing
3Productivity
If multiple advertisement sources are used to ensure spot fulfillment, then advertising inventory utilization improves, but the complexity of managing multiple sources increases
Solution Approach 1:
The system implements self-service automation where the multi-source advertisement management performs its own coordination and selection tasks without requiring complex external intervention. The automated system independently evaluates available spots, selects appropriate sources, and manages the fulfillment process, thereby reducing the perceived complexity for operators while maintaining high utilization rates
Data Source
AI summary
Computer implemented methods and systems are provided for intelligent advertisement selection from multiple sources. A request for a content page is received from a device. An advertisement source is selected from a plurality of advertisement sources based on an advertisement source request from a content provider. The content page is generated based on the selection of the advertisement source. An advertisement is selected from a plurality of advertisements based on an advertisement from the content page. The content page is provided to the device. The advertisement is provided to the device.