Multi-stage Baby Wipe Array with Stage-Specific Packaging

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Solution Overview

Problem

Consumers face difficulties in selecting the appropriate product for specific applications due to similar appearances and characteristics among products, leading to potential misuse and dissatisfaction, especially in the case of baby care products where different stages of development require tailored features.

Innovation Solution

A multi-stage configuration of consumer products, such as cleaning wipes, is introduced, where each stage is tailored to meet specific needs based on the child's development stage, with varying substrate types, lotion compositions, surfactancy, and packaging designs to effectively communicate and meet the needs of infants from newborn to toilet training.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a single cleaning product is designed to replace multiple specialized products, then product versatility is improved, but product performance in each specific application deteriorates

Engineering Contradiction:
Improveproduct versatilityVSAvoidproduct performance
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The cleaning product line is segmented into multiple specialized products, each designed for specific cleaning applications (glass, surface, floor, baby care). This segmentation allows each product to excel in its designated application while collectively providing comprehensive cleaning coverage across all surfaces and needs.

Inventive Principle:
Principle #1Segmentation

2Reliability

If multiple specialized cleaning products are offered for different applications, then product performance in specific applications is improved, but product selection complexity increases

Engineering Contradiction:
Improveproduct performanceVSAvoidproduct selection complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

Each cleaning product in the array is assigned a distinct color coding system that visually indicates its specific application (e.g., blue for glass, green for surfaces, yellow for floors). This color differentiation allows consumers to quickly identify and select the appropriate product for their cleaning needs without having to read detailed labels or compare multiple products extensively.

Inventive Principle:
Principle #32Color changes

3Area of stationary object

If products are positioned together in a retail display array, then retail space efficiency is improved, but product differentiation becomes difficult

Engineering Contradiction:
Improveretail display spaceVSAvoidproduct differentiation
Core Design Contradiction:
Area of stationary objectVSLoss of information

Solution Approach 1:

The color-coded product array system maintains clear visual differentiation even when products are positioned closely together in retail displays. Each product's distinctive color and packaging design ensure that consumers can quickly distinguish between products and their intended applications, preventing confusion despite proximity in the display arrangement.

Inventive Principle:
Principle #32Color changes

Data Source

PatentUS7770729B2Array of multi-staged cleaning wipes
Publication Date: 2010.08.10 PROCTER & GAMBLE CO
  • US7770729B2 patent drawing
  • US7770729B2 patent drawing
  • US7770729B2 patent drawing

AI summary

An array of multi-stage configured cleansing wipe products may include first stage cleansing wipes and second stage cleansing wipes. The first stage cleansing wipes may have a first structure and a first composition selected in view of a first child developmental stage. The second stage cleansing wipes may have a second structure and a second composition selected in view of a second child developmental stage. The first structure and the first composition are different and potentially progressive from first stage to second stage. First stage product packaging may include at least one first stage-specific indicia and second stage product packaging may include at least one second stage-specific indicia. Stages of the array may be communicated and tailored based upon the foods eaten and the manner of eating (such as being fed or self-feeding) of the babies or children in each stage.