Multi-Supplier Coupon Exchange for Targeted Food Promotions
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Solution Overview
Problem
Current methods for distributing food and drink promotions to consumers lack efficiency in matching consumer preferences with relevant recipes and ingredient coupons, often requiring single suppliers to fund entire ad campaigns and failing to provide personalized promotions.
Innovation Solution
A computer-based system that facilitates the distribution of multi-coupon advertising promotions by hosting an exchange where suppliers bid for inclusion in promotions based on consumer data, matching recipes and side dishes with targeted consumers, and sharing advertising costs among participating suppliers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If traditional single-supplier funded advertising campaigns are used, then suppliers can promote their products, but advertising costs are high for individual suppliers and consumer targeting efficiency is low
Solution Approach 1:
The patent segments the advertising campaign into multiple independent coupon offerings from different suppliers, each targeting specific consumer needs. Instead of one supplier funding the entire campaign, multiple suppliers contribute separate coupons that are distributed based on consumer preferences and recipe requirements, reducing individual cost burden while improving targeting precision.
Solution Approach 2:
The advertising system serves multiple functions simultaneously: it distributes promotional coupons from various suppliers, matches consumers with relevant recipes based on their preferences, and optimizes campaign allocation through automated bidding. This multi-functional approach replaces traditional single-purpose advertising with an integrated system that achieves both cost reduction and efficiency improvement.
2Ease of operation
If generic food promotions are distributed to consumers, then distribution is simple, but consumer appeal and engagement are low due to lack of personalization
Solution Approach 1:
The system dynamically adapts promotion distribution based on real-time consumer data, preferences, and bidding outcomes. Rather than static generic distributions, the system continuously adjusts which coupons are sent to which consumers based on their demonstrated interests and recipe preferences, maintaining operational simplicity through automated decision-making while achieving high personalization.
Solution Approach 2:
The system incorporates consumer feedback loops where distribution patterns are adjusted based on consumer responses, preferences, and engagement metrics. This feedback mechanism enables the system to learn and adapt to individual consumer preferences over time, transforming simple distribution into personalized marketing while maintaining automated operation.
3Adaptability or versatility
If multiple coupons from different suppliers are combined in promotions, then consumer appeal increases with combined savings, but coordinating multiple suppliers and managing campaign complexity increases
Solution Approach 1:
The patent introduces an intermediary bidding system that mediates between multiple suppliers and consumers. This automated intermediary handles the complex coordination of multiple coupons, matching suppliers' promotional offerings with consumer preferences through standardized bidding protocols, thereby enabling multi-supplier collaboration without proportionally increasing manual coordination complexity.
Solution Approach 2:
The system manages complexity by standardizing and parameterizing key aspects of the multi-supplier coordination, such as bid amounts, coupon values, and distribution constraints. By transforming complex coordination tasks into manageable parameter optimizations, the system enables attractive multi-coupon promotions while keeping operational complexity controlled through automated algorithms.
Data Source
AI summary
Computer-based systems and methods for creating and distributing food and/or drink promotions to consumers based on bids from suppliers of food and/or drink products and based on data about the targeted consumers.