Multi-Surface 3D Packaging Printing for Spatial Advertising
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Solution Overview
Problem
Existing print systems fail to convey a three-dimensional feeling and achieve effective advertising when printing on packaging materials, limiting the impact of advertisements and product information.
Innovation Solution
A print system that includes a server and printer configured to process and print three-dimensional advertisement images on multiple surfaces of a three-dimensional print medium, using a learned model or advertisement table to associate market information with advertisement data, and deform the images to match the three-dimensional shape for a three-dimensional effect.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If advertisement images and product information images are printed on multiple outer surfaces using conventional flat printing methods, then the printing process is simple, but the three-dimensional feeling and advertising effect are insufficient
Solution Approach 1:
The patent applies dimensionality change by transitioning from conventional two-dimensional flat printing to three-dimensional printing that conforms to the curved and irregular surfaces of packaging containers. The printing system projects advertisement images onto multiple outer surfaces of the container in three-dimensional space, creating a spatial advertising effect that follows the container's geometry rather than flattening it to 2D surfaces.
2Device complexity
If conventional flat printing methods are used on packaging materials, then the printing process is simple, but the three-dimensional feeling regarding products or stores cannot be conveyed
Solution Approach 1:
The patent restores three-dimensional information by printing advertisement images that conform to the three-dimensional geometry of packaging containers. The system calculates projection images that wrap around the container's surfaces, preserving spatial relationships and creating a three-dimensional visual experience that conveys product and store information in spatial context rather than flattened two-dimensional representations.
Solution Approach 2:
The patent applies local quality by adapting the printing characteristics to different local regions of the container surface. The printing system divides the container into multiple outer surfaces and projects advertisement images with locally optimized distortion and positioning for each surface, ensuring that the overall three-dimensional effect is maintained while accounting for variations in surface geometry across different locations.
Data Source
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AI summary
A print system includes: a printer; and a server connected to the printer via a network and configured to cause the printer to perform printing on a three-dimensional print medium. The server includes a controller configured to: store an advertisement table associating market information including at least product information with advertisement image data obtained by converting a three-dimensional image into two dimensions or store a learned model where data associating market information including at least product information with advertisement image data obtained by converting a three-dimensional image into two dimensions is learned as training data; extract, based on the stored advertisement table or the stored learned model, the advertisement image data corresponding to the market information relevant to transaction information of a purchased product; and process the extracted advertisement image data such that an advertisement image of the extracted advertisement image data appears three-dimensional from a prescribed virtual viewpoint according to a three-dimensional shape of the three-dimensional print medium with respect to at least two surfaces of the three-dimensional print medium where the purchased product is packaged.