Multi-Tenancy Platform for Dynamic Ad Insertion Across MVPD Infrastructures
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Solution Overview
Problem
The advertising insertion process is fragmented and inefficient across different media platforms, requiring manual re-formatting of inputs and outputs for each MVPD advertising infrastructure and DAI process, leading to a lack of integration and increased operational complexity for advertisers and publishers.
Innovation Solution
A multi-tenancy platform with an API wrapper that provides access to multiple MVPD advertising infrastructures and DAI vendor processes, allowing for seamless integration and data flow through a set of APIs and drop-off points, enabling compatible ad insertion across various platforms without manual adjustments.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If manual re-formatting is performed for each MVPD advertising infrastructure and DAI process, then compatibility with specific platforms is achieved, but operational complexity increases and efficiency decreases
Solution Approach 1:
The patent implements a universal adapter layer that can interface with multiple different MVPD advertising infrastructures and DAI processes through a single standardized interface. This adapter layer translates between the standardized interface and various platform-specific formats, eliminating the need for separate manual re-formatting processes for each platform while maintaining broad compatibility
Solution Approach 2:
The patent introduces an intermediary adapter layer positioned between the content delivery system and multiple MVPD/DAI platforms. This intermediary automatically handles format translation and communication protocols, reducing operational complexity by eliminating manual re-formatting requirements while maintaining compatibility with diverse platforms
2Reliability
If multiple separate processes are used to manage different advertising infrastructures, then specific platform requirements are met, but integration efficiency decreases
Solution Approach 1:
The patent merges multiple separate advertising infrastructure interfaces into a single unified adapter layer that handles communications with multiple MVPD and DAI platforms simultaneously. This consolidation maintains the ability to meet specific platform requirements while dramatically improving integration efficiency by eliminating the need for separate management processes
3Adaptability or versatility
If manual adjustments are made for each platform, then precise platform compatibility is achieved, but time consumption increases
Solution Approach 1:
The patent implements pre-configured adapter templates for multiple MVPD and DAI platforms that are established in advance. These templates contain pre-defined translation rules and communication protocols, allowing the system to automatically adapt to new platforms without manual re-formatting setup, thereby reducing time consumption while maintaining compatibility
Data Source
AI summary
Aspects of the subject disclosure may include, for example, receiving information from a plurality of equipment that is each managed by different entities where the information includes requests for ad insertions, and adjusting the information to generate adjusted information that is compatible with a plurality of multichannel video programming distributor (MVPD) advertising infrastructures and compatible with a plurality of dynamic advertising insertion (DAI) processes that are managed by different DAI entities. Access to at least one of the MVPD advertising infrastructures and access to at least one of the DAI processes to facilitate ad insertion can be provided to each of the plurality of equipment, and a change request can be determined that is associated with inventory. Access to a different one of the DAI processes can be provided to a first equipment of the plurality of equipment to facilitate at least some of the ad insertion according to the change request. Other embodiments are disclosed.