Multi-Tenant Ad Distribution Using Cloud User Data
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Solution Overview
Problem
Electronic-based advertising has not been effectively integrated with cloud-based data storage systems, limiting its capabilities and services for advertisers.
Innovation Solution
Implementing mechanisms and methods for advertisement distribution using a multi-tenant on-demand database system, allowing advertisements to be received, stored, and distributed to target users through various services and channels, leveraging the capabilities of cloud-based systems.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If electronic-based advertising is implemented independently without cloud-based data storage integration, then advertising delivery can be achieved, but user targeting effectiveness and cross-platform distribution capability are limited
Solution Approach 1:
The patent merges electronic-based advertising delivery with cloud-based multi-tenant database systems by integrating advertisement management functions directly into the database platform. This combination allows advertisers to leverage the database system's existing user data, multi-tenant architecture, and cross-platform distribution capabilities, thereby resolving the contradiction between versatility and information loss.
Solution Approach 2:
The patent makes the multi-tenant database system universal by adding advertisement distribution functionality to its existing data storage and management capabilities. The system now serves multiple functions: traditional database operations plus integrated advertising delivery, enabling cross-platform distribution while maintaining access to user data for effective targeting.
2Measurement precision
If cloud-based data storage systems are used for advertisement distribution, then user data access and targeted advertising improve, but system complexity and integration requirements increase
Solution Approach 1:
The patent implements self-service by allowing tenants of the multi-tenant database system to independently manage their own advertisement distributions using their existing user data. Each tenant can define targeting criteria, select ads, and distribute content without requiring external advertising platform integration, thereby improving targeting precision while minimizing system complexity.
Solution Approach 2:
The multi-tenant database system itself acts as an intermediary between advertisers and end users. Rather than requiring direct integration between advertising systems and cloud storage, the database system provides a native advertising module that mediates the interaction, simplifying the overall system architecture while maintaining precise user targeting capabilities.
3Productivity
If advertisement distribution is integrated with multi-tenant database services, then revenue sharing opportunities and analytics capabilities improve, but implementation complexity and service integration requirements increase
Solution Approach 1:
The patent combines advertisement distribution services with existing multi-tenant database services, creating a unified platform where advertising functionality is native rather than add-on. This merging enables revenue sharing between the database provider and tenants while providing integrated analytics, without requiring separate complex service implementations.
Solution Approach 2:
The multi-tenant database system becomes a multi-functional platform that simultaneously provides data storage, user management, and advertisement distribution capabilities. This universality allows tenants to generate revenue through advertising while leveraging the same infrastructure used for their core business operations, reducing implementation complexity despite the added functionality.
Data Source
AI summary
In accordance with embodiments, there are provided mechanisms and methods for advertisement distribution using a multi-tenant on-demand database system. These mechanisms and methods for distributing advertisements using a multi-tenant on-demand database system can integrate an advertisement distribution service with the services provided by the multi-tenant on-demand database system. The ability to provide an advertisement distribution service with the services provided by the multi-tenant on-demand database system can enable the distribution of advertisements to take advantage of other data stored by and/or services provided by the multi-tenant on-demand database system.