Multi-touch attribution model with energy decay weighting

The patent segments the attribution process into multiple discrete touchpoints along the user journey, assigning individual weights to each interaction rather than consolidating all credit to a single final touchpoint. This segmentation allows the system to evaluate and measure the contribution of each marketing impression separately, improving measurement precision while maintaining computational feasibility through systematic weight assignment.

The patent introduces a temporal dimension to attribution modeling by incorporating time decay functions that evaluate impressions based on their temporal proximity to conversion events. This adds a new dimension (time-weighted significance) to the traditional attribution approach, enabling more precise measurement of each touchpoint's contribution while maintaining model simplicity through the use of standardized decay curves.

The patent manages complexity by systematically varying key parameters such as time decay rates, touchpoint weightings, and conversion event types. Rather than creating complex structural models, the system achieves sophisticated attribution through parameter adjustment—modifying decay constants, weight distributions, and temporal windows—to adapt to different marketing scenarios while maintaining a relatively simple underlying computational framework.

The system handles complexity through configurable parameters that can be adjusted without restructuring the core model. By allowing flexible modification of decay rates, attribution windows, and touchpoint significance weights, the patent enables sophisticated attribution behavior through parameter tuning rather than through complex system architecture, thereby improving measurement precision without proportionally increasing device complexity.