Multi-User Advertisement System with Conjoint Control
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Solution Overview
Problem
Conventional multimedia advertisement systems are limited in engaging large audiences and fail to collect meaningful user feedback, as they are designed for single-user interactions, limiting their ability to provide interactive and entertaining experiences for multiple users and hinder market research analysis.
Innovation Solution
A multi-user computer-controlled advertisement presentation system that includes display devices, user input devices, and a computing device capable of processing user input data to generate conjointly controlled advertising objects, allowing groups to interactively influence advertisements and collect user and advertisement-related data for market research.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional multimedia advertisement systems are used, then the system structure is simple, but the system cannot provide interactive experiences for multiple users and cannot collect meaningful user feedback
Solution Approach 1:
The system segments user input processing by assigning dedicated input devices to individual users while maintaining a centralized computing device that coordinates all inputs. This allows multiple users to interact simultaneously without requiring each user to have a complete independent system, thus enabling multi-user interaction while controlling overall system complexity.
Solution Approach 2:
The centralized computing device performs multiple functions: it processes inputs from multiple users, generates advertising content, displays output to the audience, and collects data for market research. This multi-functional approach enables the system to serve multiple purposes with a single integrated platform rather than requiring separate systems for each function.
2Loss of information
If single-user controlled advertisement systems are used, then the device complexity is low, but the system cannot collect sufficient user feedback for market research analysis
Solution Approach 1:
The system implements continuous feedback collection by monitoring and recording inputs from multiple users throughout the advertisement presentation. The computing device captures user responses, preferences, and interactions, then transmits this data to a central data system for market research analysis, creating a closed-loop feedback mechanism that enriches user insight collection.
Solution Approach 2:
The system merges data from multiple user inputs into a unified dataset that is then transmitted to the central data system. By combining individual user responses into aggregate feedback, the system achieves comprehensive market research capability without requiring complex individual processing for each user, thus reducing overall data processing complexity while maximizing information collection.
3Adaptability or versatility
If theater gaming systems with individual user stations are used, then each user can control their own avatar, but the system cannot provide conjoint control of advertising objects by multiple users
Solution Approach 1:
The system creates asymmetric control roles where some users control specific aspects of advertising objects while others control different aspects, or where control weight varies by user. This asymmetric distribution of control capabilities enables conjoint control of advertising objects with differentiated user contributions, allowing collaborative interaction without requiring identical control mechanisms for all users.
Data Source
AI summary
A system and method for presenting advertisements to a plurality of users is described, wherein the system comprises at least one display device for displaying advertisements to an audience of at least two users; a plurality of user input devices, at least one for each user, providing user input data to the system; and at least one computing device executing a software application controlled by the user input data for providing output to the display device to display the advertisement with at least one conjointly controlled advertising object, wherein the at least one computing device provides user and advertisement related data to a central data system, which are generated from data related to the advertising object and from the input data occurring in response to the display of the advertising object.