Multi-view Display Personalized Content Delivery

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Solution Overview

Problem

The use of mobile devices for accessing personalized content in public spaces restricts users' experience to a small screen, leading to isolation and potential safety risks, as users tend to focus on the device rather than their surroundings, making it hazardous in environments like busy intersections.

Innovation Solution

A differentiated content delivery system utilizing multi-view displays that detects and characterizes viewers to provide unique, personalized content based on their location and characteristics, using sensors and software to generate and present content tailored to each viewer's perspective.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If personalized content is delivered via mobile devices, then users can access customized information, but users become isolated and distracted from their surroundings

Engineering Contradiction:
Improvepersonalized content deliveryVSAvoiduser isolation and distraction
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The patent introduces a multi-view display system as an intermediary between content delivery and the user. Instead of delivering content directly to individual mobile devices, the system projects different content to different viewing zones of a shared display, allowing personalized information delivery while maintaining social connection and environmental awareness.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system creates multiple virtual copies of content tailored to different viewers and projects them simultaneously to different spatial zones of the same physical display. This allows each user to receive personalized content (effectively a copy customized for them) without needing individual devices, thus reducing isolation.

Inventive Principle:
Principle #26Copying

2Adaptability or versatility

If mobile devices are used for accessing information, then personalized content can be delivered, but the interaction becomes cognitively demanding and cumbersome

Engineering Contradiction:
Improvepersonalized content accessVSAvoiduser interaction simplicity
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system performs preliminary actions by detecting viewer presence, identifying individuals, and preparing personalized content before the users even approach the display. This eliminates the need for users to manually search, log in, or navigate menus, as their personalized content is already ready and waiting in their specific viewing zone.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The multi-view display system provides self-service functionality by automatically detecting users, identifying them through various methods (face recognition, mobile device detection, etc.), and delivering their personalized content without requiring any manual input from the users. The system serves itself by managing the entire content delivery process autonomously.

Inventive Principle:
Principle #25Self-service

3Loss of information

If mobile devices monopolize visual attention, then personalized information can be accessed, but safety risks increase in public spaces

Engineering Contradiction:
Improveinformation accessibilityVSAvoidsafety risks
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The patent transitions from two-dimensional mobile device screens to a multi-dimensional spatial display system. By utilizing different spatial zones and viewing angles of a large display, the system delivers personalized content in three-dimensional space, allowing users to access information peripherally without focusing their attention away from their surroundings.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS11099798B2Differentiated content delivery system and method therefor
Publication Date: 2021.08.24 MISAPPLIED SCIENCES INC
  • US11099798B2 patent drawing
  • US11099798B2 patent drawing
  • US11099798B2 patent drawing

AI summary

A multi-view display system that detects and locates viewers, establishes a set of characteristics for the viewers, generates or selects personalized content for each viewer based on the characteristics, and displays the personalized content, via at least one multi-view display, to the plurality of viewers simultaneously is disclosed.