Multibeacon Management Server for Dynamic Third-Party Cookie Routing
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Solution Overview
Problem
Existing systems for managing beaconing to multiple third-party servers are complex and cumbersome, making it difficult for content providers to adopt new services and paradigms, as they require manual management and hard-coded server lists, which are not dynamic or easily adaptable.
Innovation Solution
A multibeacon management system that provides instructions to client devices to submit additional image requests to a central server, allowing for centralized management of beaconing, with properties like dimensions and color configuring the number of requests, and optionally redirecting these requests to multiple third-party systems based on client profiles and properties.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If multiple beacons are embedded per targeted third party server in content provided by a content server, then each third party server can receive and set their own third party cookies, but the content server must control beaconing along with their content which is challenging to manage
Solution Approach 1:
The patent extracts the beacon management function from the content server and places it in a separate beacon management server. The content server only needs to include a single beacon management script in its content, while the beacon management server handles the complexity of composing and directing multiple beacons to different third party servers, thus reducing the beacon management complexity for content servers while maintaining the capability to set third party cookies.
Solution Approach 2:
The beacon management server acts as an intermediary between the content server and multiple third party servers. It receives a single image request from the client device, composes multiple beacons directed to different third party servers, and manages the entire beaconing process centrally, thereby simplifying the system architecture and reducing management complexity.
2Adaptability or versatility
If a beaconing script with hard coded third party servers is used, then image requests can be directed to multiple third party servers, but changes to the list of hard coded third party servers are cumbersome to manage
Solution Approach 1:
The patent implements a dynamic beacon management system where the beacon management server can dynamically compose and direct beacons to different third party servers based on current configurations. The system allows easy addition, removal, or modification of third party servers in the rotation list without requiring changes to hard-coded scripts, enabling flexible and adaptive beaconing to multiple servers.
Solution Approach 2:
The beacon management server pre-configures and maintains a rotation list of third party servers, preparing the beaconing infrastructure in advance. This preliminary setup allows the system to dynamically select and direct beacons to appropriate servers without requiring real-time modifications to code or configuration scripts.
3Ease of operation
If a centralized multibeacon management system is implemented, then beaconing to multiple third party servers can be easily managed, but additional image requests must be redirected through a central server
Solution Approach 1:
The patent merges the functionality of multiple third party beacons into a single beacon management system. The beacon management server combines multiple beacon compositions and directs them through a centralized image request handling process, simplifying management while the system handles the complexity of coordinating multiple third party server interactions.
Data Source
AI summary
A method and system for triggering multiple client requests, including: providing directions for obtaining multibeacon instructions, in response to a content request from the client device, providing the multibeacon instructions in response to a request from the client device, with the request for multibeacon instructions submitted by the client device based on the directions, receiving an initial image request at the multibeacon management server from the client device wherein the initial image request is submitted by the client device upon execution of the multibeacon instructions, and, composing and sending a beacon from the multibeacon management system to the client device in response to the initial image request causing the configuration of a storage device at the client device for storing the beacon, wherein the properties of the beacon are configured to trigger the multibeacon instructions to instruct the client device to submit additional image requests to the multibeacon management system.