Multicast Media Delivery System for Personalized Content
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Solution Overview
Problem
Current television systems burden subscribers with numerous unwanted channels, inefficient media distribution, and ineffective advertising, as they lack personalized content delivery and interactive communication capabilities, particularly in areas without cable or satellite services.
Innovation Solution
A customized-media-content-delivery system using a multicast network over Plain Old Telephone System (POTS) lines, which receives and converts media content into an Internet-usable format, allowing for user-profile-based content distribution and interactive advertising, enabling video-on-demand and reducing channel surfing time.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional television systems provide numerous channels to subscribers, then content variety is improved, but subscriber burden and time spent channel surfing increases
Solution Approach 1:
The patent extracts only the desired content from the full channel lineup by using user profiles to identify and deliver specific channels and content types. The system selectively extracts relevant media content based on subscriber preferences stored in user profiles, eliminating the need to browse through unwanted channels while maintaining content variety for interested subscribers.
Solution Approach 2:
The patent segments the television service into personalized content streams for each subscriber based on their user profiles. Instead of providing a monolithic channel lineup, the system divides content into segments tailored to individual preferences, delivering only the segments that match subscriber interests and reducing the time needed to find desired content.
2Device complexity
If pay-per-view technologies capture minimal customer input, then system complexity is reduced, but interactive communication and user preference collection is limited
Solution Approach 1:
The patent performs preliminary action by capturing user preference information during account setup and initial interactions, storing it in user profiles before actual viewing occurs. This preliminary data collection enables the system to automatically customize content delivery without requiring continuous user input during consumption, balancing information gathering with system simplicity.
Solution Approach 2:
The patent implements feedback mechanisms where viewing data and user interactions are continuously fed back into the system to refine and update user profiles. This feedback loop enables the system to learn and adapt to subscriber preferences over time, collecting valuable user preference information while maintaining relatively simple system architecture through automated profile updates.
3Temperature
If cable and satellite television services are provided, then media quality is improved, but availability is limited to areas with infrastructure
Solution Approach 1:
The patent uses the existing telephone network (POTS) as an intermediary to deliver high-quality media content to subscribers. Instead of requiring direct cable or satellite infrastructure, the system leverages the widespread telephone network as a mediator to transport media data, enabling service availability in areas without cable or satellite infrastructure while maintaining media quality through digital transmission.
Solution Approach 2:
The patent makes the telephone network universal by enabling it to serve dual purposes: traditional voice communication and media content delivery. This multi-functionality allows the system to provide high-quality media services through an infrastructure that is already universally deployed, expanding service availability without requiring separate dedicated media delivery infrastructure.
4Quantity of substance
If advertising is broadcast to all consumers, then advertising reach is improved, but advertising effectiveness decreases due to disinterested consumers
Solution Approach 1:
The patent applies local quality by tailoring advertising content to the specific interests and preferences of individual consumers based on their user profiles. Instead of uniform advertising to all consumers, the system delivers localized advertising messages that match each consumer's demonstrated interests, improving advertising effectiveness while maintaining broad reach through personalized delivery.
Solution Approach 2:
The patent implements dynamics in advertising by continuously adapting ad content based on real-time viewing data and user profile updates. The advertising system dynamically adjusts messages based on what consumers are watching and their evolving preferences, transforming static advertising campaigns into dynamic, responsive communications that improve effectiveness while maintaining extensive reach.
Data Source
AI summary
The invention is a method and system for customizing media content distributed by a multicast network based on a stored user profile. A new high quality video distribution method is disclosed. A new system supporting targeted, interactive advertising is taught. The tracking of media content consumed in the home is enabled. Media content producers are provided with a new connection to media content consumers. Unwanted media channels are no longer distributed to a customer.