Multi-Channel Message Templates With API-Based Format Translation

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Solution Overview

Problem

Developers face challenges in creating and sending messages across multiple communication channels due to varying formats and rules, leading to inefficient use of resources and potential message failures.

Innovation Solution

Implementing a content resource creation API that allows developers to create a single message content resource template in a common format, which is translated to different formats for various communication channels, and using separate APIs for content resource creation and message send to facilitate efficient message delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If developers create and send messages across multiple communication channels using separate formats and rules for each channel, then message delivery can be achieved across different platforms, but resource usage increases and message failures occur

Engineering Contradiction:
Improvemessage delivery across multiple channelsVSAvoidresource usage
Core Design Contradiction:
Adaptability or versatilityVSLoss of energy

Solution Approach 1:

The patent implements a universal message template system where a single message content resource can be used across multiple communication channels (SMS, MMS, IM, email, etc.). The template is defined once in a channel-agnostic format and automatically adapted to each target channel's requirements, eliminating the need to create separate message formats for each platform and reducing resource consumption.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces an intermediary translation layer between the universal message template and channel-specific message formats. The system automatically translates the channel-agnostic template into appropriate formats for each target channel, handling format conversion, content adaptation, and delivery logic centrally rather than requiring developers to manually create messages for each channel.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If developers create and send messages across multiple communication channels using separate formats and rules for each channel, then message delivery can be achieved across different platforms, but message failures increase

Engineering Contradiction:
Improvemessage delivery across multiple channelsVSAvoidmessage delivery success
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The patent performs preliminary validation and format translation before message delivery. The system validates the universal message template against all target channel requirements in advance, identifies potential compatibility issues, and pre-translates the message into appropriate formats for each channel. This proactive approach prevents delivery failures by resolving format incompatibilities before the actual sending process.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements a feedback mechanism where the system monitors message delivery status across different channels and uses this information to improve future message translations and format adaptations. The system learns from delivery successes and failures to refine its translation rules and format conversion logic, continuously improving reliability.

Inventive Principle:
Principle #23Feedback

3Adaptability or versatility

If developers create messages using separate formats for each communication channel, then channel-specific requirements can be met, but code complexity and development time increase

Engineering Contradiction:
Improvechannel-specific message supportVSAvoidcode complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the message creation process into two independent parts: a universal message template definition (done once by the developer) and channel-specific format translation (automatically handled by the system). This segmentation allows developers to work with a simple, unified template format while the system handles the complexity of translating to various channel-specific formats, significantly reducing code complexity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements a self-service message translation system where the platform automatically converts universal message templates into channel-specific formats without requiring developer intervention. The system self-manages format conversion, content adaptation, and delivery logic for each target channel, eliminating the need for developers to write and maintain complex channel-specific message creation code.

Inventive Principle:
Principle #25Self-service

4Adaptability or versatility

If developers create messages using separate formats for each communication channel, then channel-specific requirements can be met, but development efficiency decreases

Engineering Contradiction:
Improvemulti-channel message supportVSAvoidmessage creation efficiency
Core Design Contradiction:
Adaptability or versatilityVSProductivity

Solution Approach 1:

The patent enables a single universal message template to serve multiple communication channels simultaneously. Developers define one message template that can be delivered across SMS, MMS, IM, email, and other channels, eliminating the need to create separate message formats for each platform and significantly improving development efficiency.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent performs preliminary format translation and validation of the universal message template against all target channel requirements before deployment. This advance preparation ensures compatibility with multiple channels from the outset, allowing developers to create messages once and deploy them across multiple platforms without iterative formatting work, thereby improving productivity.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS20250350657A1Messaging via multiple communication channels using preconfigured content resources of a software as a service platform
Publication Date: 2025.11.13 TWILIO INC
  • US20250350657A1 patent drawing
  • US20250350657A1 patent drawing
  • US20250350657A1 patent drawing

AI summary

A first request to send a text message to a recipient device via a communication channel of multiple communication channels available via a software-as-a-service (SaaS) platform is received at the SaaS platform via a first application programming interface (API) call and from a client device. A content template configured in a first format that is translatable to multiple second formats that each are compatible with one of the communication channels is obtained responsive to receiving the first request. The text message is prepared by translating at least part of the content template in the first format to a respective second format compatible with the communication channel. The prepared text message is sent to the recipient device via the communication channel.