Multimedia Article View Switching Between Autoplay and Image-Text

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Solution Overview

Problem

Existing multimedia content processing technologies, particularly for long image-text types such as articles and image-text in short video software, fail to meet user browsing requirements due to limited display functions.

Innovation Solution

A method and apparatus that transitions multimedia content from a multimedia information stream to an image-text format upon a preset trigger, allowing for enriched display functions by switching between automatic playback and image-text viewing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If multimedia content is displayed in automatic playback mode, then user engagement and information delivery are improved, but user control and detailed browsing capability deteriorate

Engineering Contradiction:
Improveinformation delivery efficiencyVSAvoiduser control capability
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The system dynamically switches between automatic playback mode and manual browsing mode based on user interaction. The display mode is not fixed but adapts to user needs, allowing the same interface to serve both automated information delivery and user-controlled detailed examination.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The multimedia display system performs multiple functions: it can automatically play back content for efficient information delivery, and simultaneously allow manual navigation for detailed browsing. The same interface supports both automated and user-controlled operations.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Ease of operation

If multimedia content is displayed in image-text format, then user control and detailed browsing capability are improved, but information delivery efficiency and user engagement deteriorate

Engineering Contradiction:
Improvedetailed browsing capabilityVSAvoidinformation delivery efficiency
Core Design Contradiction:
Ease of operationVSProductivity

Solution Approach 1:

The system transitions between display modes dynamically. When users need detailed browsing, the image-text format is activated; when efficient information delivery is needed, automatic playback mode takes over. This dynamic adaptation resolves the contradiction between browsing capability and delivery efficiency.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display mode alternates between automatic playback and manual browsing based on user interaction patterns. The system periodically switches between these states, allowing users to move back and forth between efficient information consumption and detailed examination as needed.

Inventive Principle:
Principle #19Periodic action

3Device complexity

If a single display mode is used for multimedia content, then system complexity is reduced, but adaptability to different user needs deteriorates

Engineering Contradiction:
Improvedisplay mode managementVSAvoiddisplay function diversity
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The system achieves multiple display functions through a unified interface that supports both automatic playback and manual browsing modes. This multi-functionality is implemented within a single coherent system framework, avoiding the need for separate complex subsystems for each display mode.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system uses dynamic mode switching to provide display function diversity without requiring separate static systems for each mode. The same infrastructure adapts its behavior based on the selected mode, reducing overall system complexity while maintaining versatility.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentEP4682742A1Multimedia content processing method, apparatus and device, and storage medium
Publication Date: 2026.01.21 BEIJING ZITIAO NETWORK TECH CO LTD
  • EP4682742A1 patent drawingFigure 1
  • EP4682742A1 patent drawingFigure 2
  • EP4682742A1 patent drawingFigure 3

AI summary

The present disclosure provides a method and a device, an apparatus and a storage medium for multimedia content processing, and the method comprises: firstly, displaying, on a first page, article content based on a first display style, where the article content is in a multimedia information stream; and then, transitioning from the first page to the second page in response to a preset trigger on the first page, and displaying, on the second page, article content based on a second display style, where the second display style is configured to display the article content in an image-text format. As can be seen, the embodiment of the present disclosure can support switching the same article content from a state of being automatically played and displayed based on the multimedia information stream to a state of being displayed in an image-text format, which enriches relevant display functions of article contents, so that browsing requirements of a user for different display states of the article content are met, and user experience is improved.