Multimedia Call Platform Rule-Based Content Delivery
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Solution Overview
Problem
Current systems for providing multimedia content during telephone calls lack the ability to seamlessly integrate and manage multimedia content based on specific rules, limiting user interaction and engagement.
Innovation Solution
A multimedia call platform that allows users to upload and manage multimedia content, associating it with specific rules for delivery during calls, enabling dynamic provision of video and audio content based on user interactions or call events.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional interactive voice response systems are used, then call center operations can be maintained, but user engagement and interaction are limited
Solution Approach 1:
The patent combines multiple media types (video, audio, text) and communication channels (voice call, data connection) into a unified call handling system. The call server integrates IVR functionality with multimedia content delivery, merging previously separate systems into a cohesive platform that provides enriched user engagement without requiring completely separate infrastructure.
Solution Approach 2:
The call server is designed to perform multiple functions: traditional voice call routing, IVR interactions, multimedia content delivery, and user profile management. This multi-functional approach allows a single system to handle diverse communication needs and provide enhanced engagement while avoiding the complexity of multiple specialized systems.
2Ease of operation
If multimedia content is provided during calls, then user experience is improved, but system complexity increases
Solution Approach 1:
The call server acts as an intermediary between the user device and the call center system. It manages the complexity of coordinating voice calls, data connections, and multimedia content delivery, presenting a simplified interface to users while handling the intricate system integration in the background. This mediator approach improves user experience by abstracting away system complexity.
Solution Approach 2:
The system performs preliminary actions by establishing data connections and preparing multimedia content delivery before the actual call interaction begins. User profiles and content preferences are pre-configured, and content is staged for delivery, which smooths the user experience during the call while managing complexity in advance rather than during active interaction.
3Loss of information
If rule-based content delivery is implemented, then content relevance is improved, but system complexity increases
Solution Approach 1:
The system implements feedback mechanisms where user interactions during calls inform content delivery decisions. The call server monitors user responses, call outcomes, and engagement patterns, using this feedback to dynamically adjust content selection and delivery timing. This feedback loop ensures content relevance while automating the complexity of rule-based management through adaptive algorithms.
Solution Approach 2:
The content delivery system transitions from static pre-configured content to dynamic content selection based on real-time call context, user behavior, and interaction patterns. Rules are executed dynamically during calls, allowing content relevance to adapt to changing conditions while the system manages complexity through event-driven architecture and contextual decision-making.
Data Source
AI summary
A network device may maintain an association of a telephone number with information identifying a rule and information identifying multimedia content, where the telephone number is associated with the network device, and where the rule specifies when the multimedia content is to be provided in connection with a telephone call to the telephone number. The network device may further receive a telephone call from a user device, where the telephone call is directed to the telephone number; detect, in connection with the telephone call, that the rule has been satisfied; and provide the multimedia content to the user device in response to detecting that the rule has been satisfied.