Multimedia Communication Templates for Scalable Multi-Format Personalization

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Solution Overview

Problem

Current CCM systems lack the ability to effectively design and generate multimedia communications at a production scale, particularly in multiple formats, and struggle with integrating video content due to user accessibility issues.

Innovation Solution

A multimedia communication template designer allows for frame-by-frame design of multimedia communications, incorporating conditional settings and user attributes to tailor content for different formats, using image and audio processing engines to generate and deliver communications via various channels.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If CCM systems generate content of the same basic type for multiple users using templates, then communication efficiency is improved, but the ability to tailor content to individual user attributes is lost

Engineering Contradiction:

Improvecommunication efficiencyVSAvoidcontent personalization capability

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The communication content is segmented into multiple formats (video, audio, text, image) that can be individually selected and tailored for different user attributes, allowing both efficient template-based generation and personalized delivery

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system dynamically selects and generates different content formats based on user attributes retrieved at runtime, enabling the same template to produce personalized communications adapted to each user's preferences and characteristics

Inventive Principle:

Principle #15Dynamics

2Adaptability or versatility

If CCM systems integrate video content in communications, then communication versatility is improved, but user accessibility issues arise

Engineering Contradiction:

Improvecommunication format versatilityVSAvoiduser accessibility

Core Design Contradiction:

Adaptability or versatilityVSReliability

Solution Approach 1:

Different content formats are provided for different users based on their specific attributes and accessibility needs, allowing video content for users who can access it and alternative formats for those who cannot

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The system creates multiple copies of the same communication content in different formats (video, audio, text, image) so that each user receives an appropriate version based on their capabilities

Inventive Principle:

Principle #26Copying

3Ease of operation

If CCM systems provide control of outbound communications, then communication management is improved, but the ability to design and generate multimedia communications at production scale is lost

Engineering Contradiction:

Improvecommunication controlVSAvoidmultimedia communication generation capability

Core Design Contradiction:

Ease of operationVSProductivity

Solution Approach 1:

The template system is enhanced to handle multiple content formats (video, audio, text, image) within a single unified framework, allowing comprehensive control while enabling production-scale multimedia generation through automated format selection and rendering

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250260882A1Systems and methods for provisioning of multimedia communications

Publication Date: 2025.08.14 OPEN TEXT CORPORATION

AI summary

Systems and methods for the design, deployment and utilization of targeted multimedia communications based upon audiences are disclosed. More specifically, embodiments may allow the targeting of communications to users in multiple media formats from the same multimedia communication templates and the delivery of such communications to users through multiple communication channels.