Multimedia Content Indexing for Search and Targeted Advertising
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Solution Overview
Problem
Current technologies lack the capability to search and provide targeted advertising within audio, image, and video content on the Internet, as these formats are not previously included in text-based search engines and advertising systems.
Innovation Solution
A method and apparatus that extracts content from audio, image, and video data, performs speech-to-text and image recognition, and stores descriptive metadata in a database, enabling search functionality and targeted advertising by analyzing and indexing this content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If text-based search engines are used for Internet content, then text searching capability is provided, but audio, image, and video content cannot be searched
Solution Approach 1:
The patent introduces an intermediary processing system that converts audio, image, and video content into text-based metadata and descriptors. This intermediary layer enables text search engines to indirectly search non-text content by translating it into a searchable format, thus resolving the contradiction between text-based search capability and non-text content accessibility
Solution Approach 2:
The patent replaces the need for direct audio, image, and video processing in search engines with text-based processing. By substituting complex multimedia analysis with text metadata analysis, the system maintains text search efficiency while gaining the ability to search multimedia content through extracted descriptors and transcriptions
2Adaptability or versatility
If traditional advertising systems are used, then ads can be targeted to topics, but ads cannot be provided within audio, image, and video content
Solution Approach 1:
The patent applies preliminary action by extracting and storing metadata, descriptors, and temporal information from audio, image, and video content before advertising delivery. This advance processing creates an indexed structure that enables precise ad placement and synchronization during content delivery, eliminating the need for real-time analysis and ensuring accurate timing
Solution Approach 2:
The patent introduces an intermediary metadata layer that bridges traditional advertising systems and multimedia content. This intermediary structure contains temporal markers, content descriptors, and synchronization information that enable ads to be precisely targeted and synchronized within multimedia streams without requiring direct real-time processing of the media itself
3Adaptability or versatility
If audio, image, and video content are extracted and analyzed, then searchable and indexable content is created, but system complexity increases
Solution Approach 1:
The patent applies segmentation by dividing the complex task of multimedia analysis into separate processing modules: audio extraction, image analysis, video processing, metadata generation, and indexing. Each module handles a specific aspect of content analysis independently, reducing overall system complexity while achieving comprehensive content indexability
Solution Approach 2:
The patent creates a universal metadata framework that serves multiple functions simultaneously: enabling search, facilitating advertising targeting, providing content categorization, and supporting synchronization. This multi-functional metadata structure reduces the need for separate processing systems for different purposes, thereby reducing overall system complexity
Data Source
AI summary
The present invention provides an apparatus and method for extracting the content of a video, image, and/or audio file or podcast, analyzing the content, and then providing a targeted advertisement, search capability and/or other functionality based on the content of the file or podcast.