Multimedia Display Area Segmentation for Portrait Video

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Display devices, such as TVs, face challenges in effectively showcasing multiple multimedia segments across various formats and aspect ratios, particularly with short duration videos generated in portrait format, which often result in blank spaces on wide screen displays designed for landscape formats.

Innovation Solution

A media device determines a first multimedia segment for display within a predetermined time interval and identifies a second related segment based on user profiles or content, displaying these segments across multiple display areas, including disjoint or overlaying areas, to optimize space utilization and format compatibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If portrait format videos are displayed on landscape format wide screen displays, then the videos can be shown, but blank spaces are created on the display

Engineering Contradiction:
Improveformat compatibilityVSAvoiddisplay area utilization
Core Design Contradiction:
Adaptability or versatilityVSArea of stationary object

Solution Approach 1:

The display screen is divided into multiple independent display areas, with the first display area showing the primary multimedia segment and the second display area showing related content. This segmentation allows portrait format videos to be displayed in the first area while utilizing the second area to fill blank spaces with additional content such as advertisements or related multimedia segments.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent transitions from a single-dimensional display approach to a multi-dimensional display architecture by introducing multiple display areas that can operate independently. This allows the system to display content in different orientations and formats simultaneously, converting the wasted blank space into a valuable second display dimension.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Productivity

If multiple multimedia segments are displayed simultaneously, then user engagement is enhanced, but device complexity increases

Engineering Contradiction:
Improvecontent display efficiencyVSAvoiddisplay system complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The second display area is designed to serve multiple functions: displaying advertisements, showing related multimedia segments, presenting on-screen displays, or remaining as blank space filler. This multi-functionality allows the system to display multiple multimedia segments simultaneously without requiring separate dedicated hardware for each function, thus managing complexity while enhancing productivity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent introduces a media device as an intermediary between the content source and the display device. This media device handles the complex tasks of determining related multimedia segments, managing display timing, and coordinating content across multiple display areas, thereby simplifying the overall system architecture while enabling sophisticated multi-segment display capabilities.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Quantity of substance

If advertisements are displayed in the second display area, then advertising revenue is increased, but user experience may be compromised

Engineering Contradiction:
Improveadvertising content volumeVSAvoiduser experience interference
Core Design Contradiction:
Quantity of substanceVSObject-affected harmful factors

Solution Approach 1:

The patent applies different content types to different display areas based on their characteristics. The first display area maintains high-quality primary content for user engagement, while the second display area is designated for advertisements and supplementary content. This local differentiation allows advertising content to be displayed without compromising the quality and user experience of the primary multimedia segment.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS20240121466A1Displaying multiple multimedia segments in a display device
Publication Date: 2024.04.11 ROKU INC
  • US20240121466A1 patent drawing
  • US20240121466A1 patent drawing
  • US20240121466A1 patent drawing

AI summary

Disclosed herein are system, apparatus, method and/or computer program product embodiments for a multimedia environment that includes a computing device to display multiple multimedia segments within multiple display areas of a display device. The computing device may determine a first multimedia segment including a plurality of frames, and display the first multimedia segment within a first display area of the display device. The computing device may further determine, based on a user profile or content of the first multimedia segment, a second multimedia segment related to the first multimedia segment to be displayed within a second display area of the display device within the predetermined time interval.