Multimedia Information Provision Based on Activity Level

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Solution Overview

Problem

Existing methods often distract consumers from primary multimedia content by presenting secondary content during periods of high activity or key events, and fail to optimize the presentation of secondary content based on the activity level of the primary content.

Innovation Solution

A method and apparatus that determine the activity level of multimedia content and adjust the amount and timing of secondary information to be presented on a client device, synchronizing it with the primary content, by using activity detection and template-based approaches to distribute and bind information streams effectively.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If secondary multimedia content is presented during high activity periods of primary content, then user exposure to secondary content increases, but user distraction from primary content occurs

Engineering Contradiction:
Improveuser exposure to secondary contentVSAvoiduser distraction from primary content
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The patent applies local quality by adjusting the presentation characteristics of secondary content based on the local activity level of the primary content. During high-activity segments, secondary content is suppressed or reduced, while during low-activity segments, secondary content is enhanced or expanded. This creates spatially and temporally varying quality in content delivery that adapts to the user's attention state.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system dynamically adjusts the amount and type of secondary content presented based on real-time analysis of primary content activity levels. The presentation strategy transitions from static to dynamic, where the secondary content delivery is continuously adapted to match the changing characteristics of the primary content, ensuring optimal user experience at different moments.

Inventive Principle:
Principle #15Dynamics

2Object-affected harmful factors

If secondary content is presented during low activity periods of primary content, then user distraction is reduced, but user exposure to secondary content decreases

Engineering Contradiction:
Improveuser distraction from primary contentVSAvoiduser exposure to secondary content
Core Design Contradiction:
Object-affected harmful factorsVSLoss of information

Solution Approach 1:

The system performs preliminary analysis of the primary content to identify low-activity periods before presenting secondary content. By pre-processing the primary content to detect activity levels and predicting optimal moments for secondary content presentation, the system ensures that secondary content is delivered at the most appropriate times, maximizing exposure while minimizing distraction.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses feedback from activity level detection to continuously adjust secondary content presentation. The activity analysis results feed back into the content delivery decision-making process, creating a closed-loop system that optimizes the timing and amount of secondary content based on real-time conditions of the primary content.

Inventive Principle:
Principle #23Feedback

3Ease of operation

If activity level detection is implemented to optimize secondary content delivery, then user experience is improved, but system complexity increases

Engineering Contradiction:
Improveuser experienceVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system performs self-service by automatically analyzing primary content activity levels and making autonomous decisions about secondary content delivery without requiring manual user input or complex external control systems. The activity detection and content adjustment mechanisms are self-contained, reducing the need for additional complex infrastructure.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent introduces an intermediary layer (the activity detection and content management system) that mediates between the primary content source and the secondary content delivery. This intermediary processes and translates primary content characteristics into appropriate secondary content delivery decisions, simplifying the overall system architecture by centralizing the complexity in a dedicated mediation layer.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentEP2904563B1Information provision
Publication Date: 2020.01.08 GOOGLE TECHNOLOGY HOLDINGS LLC
  • EP2904563B1 patent drawingFigure 1~2
  • EP2904563B1 patent drawingFigure 3~4
  • EP2904563B1 patent drawingFigure 5

AI summary

Disclosed are methods and apparatus for providing information to a first client device (18) (e.g., a tablet computer) for presentation on that device (18). The information may be related to multimedia content (2) (e.g., a television program) that may be presented using a second client device (20) (e.g., a television). Firstly, an activity level for a portion (8) of the multimedia content (2) is determined (s10). Using the activity level, an amount of the information is assigned (s18) to that portion (8) of the multimedia content (2). The amount of the information assigned is dependent on that determined activity level. The assigned information is then provided (s24) for use by (e.g., for display on) the first client device (18).