Multimedia Player User Identification for Targeted Content
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
In a shared household subscription scenario, TV network operators face challenges in identifying individual users watching specific programs, as the subscriber profile reflects collective tastes and habits of multiple individuals, making it impossible to deliver targeted content to the correct viewer.
Innovation Solution
A method where a multimedia player discovers connected user terminals on a local network, securely obtains the user's ID, and sends it to the operator, allowing the operator to link the watched program to the actual viewer, enabling targeted content distribution.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a shared household subscription is used for TV network, then multiple users can access the service, but the subscriber profile becomes a mean of taste and habits without identifying the actual viewer
Solution Approach 1:
The patent segments the household subscription into individual user profiles by detecting mobile terminals present at the location. Each terminal is associated with a specific user profile, dividing the collective subscription into separable individual identities that can be tracked and targeted separately.
Solution Approach 2:
The patent introduces mobile terminals as intermediaries between the TV service and users. The terminals detect user presence and communicate user identification information to the TV system, serving as a mediator that links the shared subscription to individual users without requiring direct user authentication at the TV.
2Productivity
If device identifiers of nearby terminals are used to customize content, then targeted content can be delivered, but the system complexity increases due to network discovery and secure ID transmission
Solution Approach 1:
The patent leverages the universal functionality of mobile terminals, which already具备 network discovery capabilities for other purposes (messaging, browsing). The terminal uses its existing network interface and discovery protocols to detect the TV system and transmit user identification, repurposing existing multi-functional hardware for content targeting without adding dedicated complexity.
3Measurement precision
If user ID is obtained and transmitted to the operator, then the link between watched program and actual viewer can be established, but security risks increase during ID transmission
Solution Approach 1:
The mobile terminal acts as a secure intermediary that already holds the user's authenticated identification information from mobile network registration. The terminal securely transmits this pre-authenticated ID to the TV system through an established secure channel, avoiding the need for the TV system to directly handle sensitive authentication credentials and reducing security risks.
Data Source
Figure 1~2
Figure 3
Figure 4
AI summary
In the domain of methods for interacting between an operator of telecommunication network and a user, it is described a method that aims to solve the problem of identifying users actually watching a program on a TV set or alike to be able to distribute to them some accurately targeted content. To achieve this, the connected media player discovers the user terminals also connected to the local network. By obtaining the user id in a secured manner, or not, used by the terminal to connect to the mobile network and sending it to the operator, the latter is able to establish the link between the watched broadcast program and who is actually watching it.