Multimedia Reply Stickers for In-Player Comment Interaction
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Solution Overview
Problem
Existing methods for replying to multimedia content comments and questions are limited, affecting user engagement and interest in creating and publishing multimedia content.
Innovation Solution
A method and apparatus that allows users to reply to multimedia content using stickers, enabling multimedia content creation and providing quick access to related information, enhancing user interaction and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users reply to comment and question information only after a comment area is displayed, then the reply function is simple to implement, but user engagement and interest in creating multimedia content is reduced
Solution Approach 1:
The patent applies preliminary action by displaying a sticker containing target information (comment or question) directly in the playing interface before the user needs to reply. This pre-presents the reply context and enables users to create multimedia content without first navigating to a comment area, thus maintaining operational simplicity while boosting engagement
Solution Approach 2:
The sticker serves multiple functions: it displays target information, acts as an entry point for replying, and triggers multimedia content creation. This multi-functionality consolidates what would otherwise require separate interfaces (comment area, reply button, content creator), simplifying the overall operation while enhancing user engagement
2Adaptability or versatility
If a comment area is displayed to enable replies, then users can reply to information, but the replying method is limited and user interest decreases
Solution Approach 1:
The patent changes the parameter of reply format from traditional text-only (in comment areas) to multimedia format (triggered by sticker). This allows users to reply with diverse content types including images, videos, and audio, enriching the replying method while maintaining simple interaction through the sticker entry point
3Productivity
If users create and publish multimedia content, then user engagement increases, but the process becomes more complex
Solution Approach 1:
The sticker is prepared in advance with target information embedded, so when users trigger it, the reply context and content creation interface are already ready. This eliminates the need for users to manually navigate through multiple steps to set up a reply, reducing the perceived complexity while encouraging content creation
Solution Approach 2:
The patent merges the target information display, reply initiation, and multimedia content creation into a single sticker interaction. This consolidation reduces the number of separate operations users must perform, making the content creation process simpler while maintaining high engagement
Data Source
AI summary
The present disclosure relates to a method and an apparatus for replying to information, electronic device, computer storage medium, and product. The method includes: playing first multimedia content and displaying a first sticker comprising target information in a playing interface of the first multimedia content, wherein the target information is associated with target multimedia content; receiving a first instruction for the first sticker which instructs to make a reply to the target information in multimedia form; and in response to receiving the first instruction, acquiring second multimedia content for replying to the target information.