Multimedia Signature-Based User Preference Identification

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Solution Overview

Problem

Existing solutions for understanding user preferences are inaccurate due to users providing incomplete information, either actively or passively, due to privacy concerns, leading to inefficiencies in identifying and providing personalized recommendations.

Innovation Solution

A method and system that generate signatures for multimedia content elements, analyze user interactions, and match these signatures against user profiles to determine contextual insights and preferences, thereby providing accurate and personalized recommendations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If users actively provide information to specify their interests, then user preference identification is possible, but the information provided is incomplete and inaccurate due to privacy concerns

Engineering Contradiction:
Improveuser preference identification accuracyVSAvoiduser information completeness
Core Design Contradiction:
Measurement precisionVSLoss of information

Solution Approach 1:

The patent introduces a passive tracking intermediary system that operates between users and the recommendation service. Instead of directly asking users for information, the system uses tracking agents to indirectly observe and collect user behavior data from multiple sources including social media, browsing history, and interactions. This intermediary approach allows comprehensive data collection without requiring direct user disclosure, thus maintaining information completeness while respecting user privacy concerns.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Quantity of substance

If users provide information through social networks, then some user information is collected, but the information is limited and takes significant time to become useful

Engineering Contradiction:
Improveuser information quantityVSAvoidtime to gather useful information
Core Design Contradiction:
Quantity of substanceVSLoss of time

Solution Approach 1:

The system performs preliminary actions by continuously collecting and pre-processing user data from multiple sources in advance. Tracking agents are deployed to gather information from social media platforms, browsing history, and other digital footprints before recommendations are needed. This preliminary data collection and processing eliminates the time delay that would otherwise occur when trying to gather sufficient information at the moment of recommendation generation.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent merges multiple data collection sources including social media profiles, browsing history, email communications, and interaction patterns into a unified user profile. By combining these diverse data streams through the tracking agent system, the platform accumulates comprehensive user information much faster than relying on a single source, thus reducing the time required to gather useful information for accurate recommendations.

Inventive Principle:
Principle #5Merging (Combining)

3Loss of information

If passive tracking of user activity is implemented, then user information is collected over time, but the information remains limited due to privacy concerns

Engineering Contradiction:
Improveuser information availabilityVSAvoiduser preference identification accuracy
Core Design Contradiction:
Loss of informationVSMeasurement precision

Solution Approach 1:

The patent transitions from traditional single-dimension tracking (explicit user inputs) to multi-dimensional passive tracking by deploying agents across multiple digital domains including social media platforms, browsing sessions, email interactions, and application usage. This dimensional expansion allows the system to collect comprehensive user information indirectly through various digital footprints, overcoming privacy-based limitations while maintaining high measurement precision through aggregated pattern analysis.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS10848590B2System and method for determining a contextual insight and providing recommendations based thereon
Publication Date: 2020.11.24 CORTICA LTD
  • US10848590B2 patent drawing
  • US10848590B2 patent drawing
  • US10848590B2 patent drawing

AI summary

A system, method, and computer-readable medium for providing recommendations based on a user interest. The method includes: generating at least one signature for at least one multimedia content element; querying, based on the generated at least one signature, a user profile to identify the user interest related to the at least one multimedia content element; generating at least one contextual insight based on the user interest, wherein each contextual insight indicates a user preference; searching for at least one content item that matches the at least one contextual insight; and causing a display of the at least one matching content item as a recommendation.