Multimedia Device Split Screen Ad Display
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Solution Overview
Problem
Viewers are inconvenienced when advertisements interrupt their desired broadcast, as they must either watch ads or switch channels, leading to missed programming and a less-than-ideal viewing experience for both viewers and broadcasters.
Innovation Solution
A multimedia device that splits the display screen if an advertisement is detected, allowing the current channel's ad to be displayed on one part while showing alternative content on another, then recombines the screens when the ad ends, ensuring uninterrupted viewing of the main broadcast.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If the display screen is split to show advertisement and alternative content simultaneously, then viewer convenience and advertiser information display are improved, but device complexity increases
Solution Approach 1:
The display screen is divided into multiple regions: a first screen area displays the advertisement content from the current channel, while a second screen area displays alternative content such as program guides or other broadcasts. This segmentation allows simultaneous display of advertisement and useful information without requiring complex additional hardware.
Solution Approach 2:
The multimedia device performs multiple functions within the same system: it continues to decode and display advertisement content from the current channel while simultaneously providing alternative content services. The screen management module handles both advertisement display and alternative content display functions universally.
2Quantity of substance
If advertisement programs are concentrated during prime time to improve advertising effect, then advertiser revenue is improved, but viewer satisfaction deteriorates due to interrupted programming
Solution Approach 1:
The harmful effect of advertisement interruption is extracted and separated from the main viewing experience. By displaying alternative content simultaneously in a second screen area, the patent removes the negative impact of ad interruptions while maintaining the advertisement display function in the first screen area.
Solution Approach 2:
The patent converts the harmful interruption caused by advertisements into a beneficial dual-display mode. The advertisement display becomes an opportunity to provide additional value to viewers through alternative content, transforming the negative viewing interruption into a positive multi-function experience.
Data Source
AI summary
Disclosed are a multimedia device that may simultaneously display advertisement broadcasting of a current viewing channel and another channel broadcasting when advertisement broadcasting starts in the current viewing channel, and a method for displaying advertisement broadcasting thereof. The multimedia device, which includes a display screen of a predetermined picture ratio, comprises a receiver receiving a digital broadcast signal that includes a broadcasting program and an advertising program; a decoder decoding the digital broadcast signal; and an advertising/broadcasting program switching module splitting the display screen into a first screen and a second screen if the advertising program is detected from a current channel, displaying the advertising program of the current channel on the split second screen and at the same time displaying a predetermined content on the first screen, incorporating the split first and second screens into one screen if the advertising program ends from the current channel, and displaying the broadcasting program of the current channel on the one screen.