Multimedia Stream Reception with Secondary Reading Modules
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Solution Overview
Problem
Current solutions for replacing advertising breaks in multimedia content are complex, often fail to adapt to user interests, and are limited to specific types of content, leading to user dissatisfaction and channel switching during ad breaks.
Innovation Solution
A method for dynamically modifying the visual and sound restitution of multimedia content by activating secondary reading modules to substitute portions with user-interest-aligned content, allowing seamless and non-interruptive rendering of substitute content without latency, accessible from the receiving device or a content storage device via a communications network.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a replacement module is used to modify multimedia content with targeted advertising breaks, then user interest alignment is improved, but device complexity increases
Solution Approach 1:
The multimedia content stream is segmented into distinct portions (advertising breaks and non-advertising portions), allowing independent processing and replacement of specific segments without affecting the entire content stream or requiring complex global modification
2Adaptability or versatility
If advertising breaks are replaced with targeted content, then user engagement is improved, but user experience deteriorates due to channel switching during breaks
Solution Approach 1:
The system maintains continuous playback of multimedia content by seamlessly replacing advertising break portions with alternative content, ensuring the playback stream continues without interruption, channel switching, or breaks in the user viewing experience
3Loss of time
If replacement ads are assembled before broadcast, then processing time is reduced, but relevance to user profile deteriorates due to changes in user interests or location
Solution Approach 1:
The system dynamically identifies and replaces advertising break portions in real-time during content playback, allowing the replacement content to be selected based on current user profile, location, and interests rather than using static pre-assembled ads, ensuring ongoing relevance
4Speed
If multiple playback modules are used for content substitution, then content switching speed is improved, but device complexity increases
Solution Approach 1:
The system uses multiple specialized playback modules (first playback module for original content, second playback module for alternative content) to handle different content segments, enabling fast switching between content sources while keeping each module's functionality simple and well-defined
Data Source
Figure 1A
Figure 1B
Figure 2A~2B
AI summary
The invention relates to the reception of a flow (F1a; F1b) representing a multimedia content (CM), implementing the following steps: determining (S5, S9) that the restoration of the first and second successive portions (ΡΜi,, PMi+1) of the content (CM) is modified by the restoration of respective first (CMIU) and second (CMIV) multimedia contents; activating (S6, S10) a second reading module for reading (S7) the first multimedia content, and a third reading module for reading (S11) the second multimedia content, at a moment preceding the moment of the end of the first portion; and alternately controlling (S8, S12) the restoration of the first multimedia content and the second multimedia content at the moment of the reading, by the first reading module, of respectively the first and second portions.