Multimedia Communication Template Designer for Targeted Content
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Solution Overview
Problem
Current Customer Communication Management (CCM) systems lack the ability to effectively design and generate multimedia communications at a production scale, particularly in multiple content formats such as video, audio, and slide shows, while also tailoring communications based on user attributes.
Innovation Solution
The development of a holistic designer for creating multimedia communication templates that can generate communications in multiple formats, allowing for frame-by-frame design and conditional settings based on user attributes, enabling targeted and dynamic communication generation.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If current CCM systems are used to generate content for multiple users, then basic communication control is improved, but the ability to design and generate multimedia communications at production scale is insufficient
Solution Approach 1:
The system divides the communication design process into separate components: template definition, user attribute evaluation, and content generation. Templates are segmented into reusable multimedia communication structures that can be independently designed and then instantiated for different users, reducing overall system complexity while enabling versatile multimedia generation at production scale.
Solution Approach 2:
The system creates a universal template-based framework that can generate multiple types of multimedia communications (video, audio, slide shows) from a single template structure. This multi-functional approach allows one template system to serve multiple communication formats and user types, improving versatility without proportionally increasing complexity.
2Adaptability or versatility
If communications are tailored to users based on attributes, then communication effectiveness is improved, but system complexity increases
Solution Approach 1:
User attributes and communication preferences are evaluated and templates are selected in advance before actual content generation. This preliminary classification of users into segments with common characteristics allows the system to pre-determine appropriate templates, reducing the complexity of real-time personalized content generation while maintaining effective user targeting.
Solution Approach 2:
The system adjusts communication parameters (format, content, delivery method) based on user attribute parameters. By changing the output parameters according to pre-defined user segments and template rules, the system achieves effective tailoring without complex real-time generation algorithms, maintaining simplicity while improving adaptability.
3Adaptability or versatility
If multimedia content is generated in multiple formats, then communication versatility is improved, but manufacturing complexity increases
Solution Approach 1:
The system uses template copying and instantiation to generate multiple communication formats. Instead of creating each format from scratch, the same template structure is copied and instantiated with different content and parameters for video, audio, and slide show formats, significantly reducing the manufacturing complexity of multi-format content generation while maintaining high versatility.
Data Source
AI summary
Systems and methods for the design, deployment and utilization of targeted multimedia communications based upon audiences are disclosed. More specifically, embodiments may allow the targeting of communications to users in multiple media formats from the same multimedia communication templates and the delivery of such communications to users through multiple communication channels.