Multimodal Content Recognition and Contextual Advertising

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Solution Overview

Problem

Users may not be able to fully experience multimedia content on mobile devices when certain channels, such as display or audio output, are unavailable, due to the content being intended for unavailable channels.

Innovation Solution

A content delivery proxy server analyzes the available device channels and provides supplemental content compatible with the prominent formats of the requested multimedia content, ensuring it can be played on the available channels, such as audio or visual formats, while acting as an intermediary between client devices and multimedia content providers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If multimedia content is delivered in various formats for different device channels, then content quality and user experience are improved, but the system cannot adapt when certain device channels are unavailable

Engineering Contradiction:
Improvecontent delivery adaptabilityVSAvoidcontent playback reliability
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The system performs preliminary detection of device channel availability before delivering multimedia content. The proxy server identifies which channels (display, audio, etc.) are available on the client device and pre-selects appropriate content formats, ensuring reliable playback by matching content to available channels in advance.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The content delivery system dynamically adapts to changing device channel availability. When channels become unavailable or new channels become available during content consumption, the system adjusts the delivered content format accordingly, maintaining reliability through real-time adaptation rather than static delivery.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If the proxy server analyzes and selects supplemental content based on device channel availability, then content compatibility is improved, but system complexity increases

Engineering Contradiction:
Improvecontent format compatibilityVSAvoidcontent delivery system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent introduces a proxy server as an intermediary between the content source and the client device. This mediator performs the complex analysis of device channel availability and selects appropriate supplemental content formats, shielding the client device from complexity while ensuring content compatibility through intelligent intermediate processing.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS20240223640A1Multimodal content recognition and contextual advertising and content delivery
Publication Date: 2024.07.04 EBAY INC
  • US20240223640A1 patent drawing
  • US20240223640A1 patent drawing
  • US20240223640A1 patent drawing

AI summary

The present disclosure is directed to providing supplemental content to one or more client devices requesting multimedia content. The supplemental content may be determined or selected based on the availability of one or more device channels, such as a display, speakers, or other component of the one or more client devices capable of providing an output. Furthermore, the supplemental content may be determined or selected based on the portions of the requested multimedia content that are the most prominent or significant, such as any audio content, any video content, and/or any textual content. The supplemental content may be provided to the one or more client devices such that it is displayed before, during, or after the display of the requested multimedia content.