Multimodal Memory Embeddings for Content Recommendation

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Solution Overview

Problem

Traditional content recommendation systems face limitations in providing accurate and relevant recommendations due to sparse user interaction data, computational inefficiencies, and the inability to capture nuanced relationships between content using single-modal approaches.

Innovation Solution

The implementation of multimodal memory embeddings that combine text, images, and audio data using deep learning techniques like CNNs and RNNs, allowing for the creation of unified representations of user preferences and content, thereby enhancing recommendation accuracy and efficiency.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If traditional single-modal content-based filtering is used, then the system is simple to implement, but it cannot capture nuanced relationships between content and provides limited recommendation accuracy

Engineering Contradiction:
Improverecommendation accuracyVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent combines multiple modalities (text, images, audio) into a unified multimodal memory embedding system. This merging of different data types allows the system to capture nuanced relationships between content that single-modal approaches cannot, directly improving recommendation accuracy while managing complexity through integrated processing.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system creates composite representations by integrating embeddings from multiple modalities (text embeddings, image embeddings, audio embeddings) into a unified multimodal memory structure. This composite approach enables richer content understanding and more accurate recommendations compared to single-modal filtering.

Inventive Principle:
Principle #40Composite materials

2Measurement precision

If vast amounts of user data are collected and processed using traditional data analysis techniques, then user profiles can be created for recommendation, but computational resources and processing time increase significantly

Engineering Contradiction:
Improveuser profile accuracyVSAvoidprocessing time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system pre-processes user interaction data across multiple modalities and stores it as structured multimodal memory embeddings before recommendations are needed. This preliminary action allows the system to have user profiles and content representations ready, reducing processing time when generating recommendations while maintaining high accuracy.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent replaces traditional mechanical data processing methods with deep learning-based embedding generation. Neural networks efficiently process vast amounts of multimodal data (text, images, audio) and transform them into compact embeddings, significantly reducing computational resources and processing time compared to conventional analysis techniques.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Measurement precision

If traditional collaborative filtering or content-based filtering is used, then the recommendation system is computationally efficient, but it struggles with new users or items and cannot provide accurate recommendations

Engineering Contradiction:
Improverecommendation accuracy for new users/itemsVSAvoidcomputational efficiency
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The system changes the fundamental parameters of recommendation by using multimodal memory embeddings that capture rich semantic information from multiple data types. This allows the system to provide accurate recommendations for new users and items (cold start problem) by leveraging cross-modal relationships and semantic similarity, rather than relying solely on interaction history or single-modal features.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent adds another dimension to the recommendation space by incorporating multiple modalities (text, images, audio) beyond traditional single-modal approaches. This multidimensional embedding space enables the system to find relevant content for new users and items through cross-modal relationships, improving accuracy while maintaining computational efficiency through optimized embedding retrieval.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS20240354641A1Recommending content using multimodal memory embeddings
Publication Date: 2024.10.24 SNAP INC
  • US20240354641A1 patent drawing
  • US20240354641A1 patent drawing
  • US20240354641A1 patent drawing

AI summary

Described is a system for gathering interaction data from use of one or more interaction functions by a first user, wherein the interaction data includes data in different modalities and generating a multimodal memory for the interaction data by applying the interaction data to a first machine learning model. The system also identifies a prompt for the first user and processes a combination of data associated with the prompt and the multimodal memory using a second machine learning model to generate recommended content for the first user. The system then proceeds to apply the recommended content to a first interaction client of the first user.