Container containing a shampoo composition with an aesthetic design formed by bubbles

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Solution Overview

Problem

Conventional shampoos struggle to maintain stable, suspended bubbles throughout their shelf life and use, as they are sensitive to temperature and pressure changes, leading to aesthetic issues and a lack of visual appeal.

Innovation Solution

A multiphase shampoo composition with a first cleansing phase and a second cleansing phase containing detersive surfactants and structurants, along with visually discernible, stable bubbles, and optionally a benefit phase with a gel network, is designed to maintain bubble stability through specific rheological properties and formulations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If stable suspended bubbles are added to shampoo composition, then aesthetic appearance is improved, but bubble stability deteriorates due to temperature and pressure changes

Engineering Contradiction:
Improveaesthetic appearanceVSAvoidbubble stability
Core Design Contradiction:
Illumination intensityVSStability of the object's composition

Solution Approach 1:

The patent modifies physical and chemical parameters of the shampoo composition including viscosity (0.1-10 Pa·s), density (1.02-1.08 g/mL), and surface tension to create an environment where bubbles remain stable. Specific rheology modifiers and surfactant concentrations are optimized to maintain bubble integrity through temperature and pressure variations during shipping and storage

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The shampoo composition uses a composite formulation combining multiple surfactants (anionic, nonionic, amphoteric), rheology modifiers, and stabilizing agents work together to protect bubbles. This multi-component system creates synergistic effects that enhance bubble stability while maintaining aesthetic appearance and cleaning performance

Inventive Principle:
Principle #40Composite materials

2Illumination intensity

If bubbles are suspended in shampoo composition, then visual appeal is improved, but product reliability deteriorates due to bubble migration and coalescing

Engineering Contradiction:
Improvevisual appealVSAvoidproduct reliability
Core Design Contradiction:
Illumination intensityVSReliability

Solution Approach 1:

The patent optimizes viscosity parameters (0.1-10 Pa·s) and yield stress values to prevent bubble migration. The composition maintains specific density ratios and surface tension levels that inhibit coalescing, ensuring bubbles remain uniformly distributed and visually appealing throughout the product shelf life

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The formulation includes buffering agents and pH stabilizers that maintain optimal conditions for bubble stability. The composition self-regulates through chemical equilibria that prevent conditions favorable to bubble degradation, ensuring consistent visual appeal and product reliability

Inventive Principle:
Principle #23Feedback

3Reliability

If multiple phases are combined in shampoo composition, then cleaning effectiveness is improved, but formulation complexity increases

Engineering Contradiction:
Improvecleaning effectivenessVSAvoidformulation complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The shampoo is formulated as distinct phases (aqueous phase, oil phase, surfactant phase) that can be separately optimized for different functions. Each phase contains specific ingredients optimized for its role, allowing complex cleaning mechanisms while maintaining manageable formulation structure through clear phase separation

Inventive Principle:
Principle #1Segmentation

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The composition achieves stable, visually appealing suspended bubbles that maintain their aesthetic design during storage and use, providing effective cleaning while enhancing the product's visual appeal and consumer experience.

Implementation Method 1

The cleansing phase can have a yield stress of from about 0.01 to about 20 Pa at a shear rate of 10-2 to 10-4 s−1

Methodology Applied
Scientific EffectYield stress:

Implementation Method 2

a viscosity of from about 1.0 to about 15 Pa·s at 2 s−1, and a viscosity of from about 0.1 to about 4 Pa·s at 100 s−1

Methodology Applied
Scientific EffectViscosity:

Implementation Method 3

optionally a benefit phase comprising a gel network comprising: (i) a fatty alcohol; (ii) a secondary surfactant

Methodology Applied
Scientific EffectGel network: Gel

Implementation Method 4

a first cleansing phase comprising: (i) a detersive surfactant; (ii) a structurant

Methodology Applied
Scientific EffectSurfactant: Surfactant

Implementation Method 5

visually discernable, stable bubbles suspended therein

Methodology Applied
Scientific EffectLight scattering: Scattering

Data Source

PatentUS12053130B2Container containing a shampoo composition with an aesthetic design formed by bubbles
Publication Date: 2024.08.06 PROCTER & GAMBLE CO
  • US12053130B2 patent drawing
  • US12053130B2 patent drawing
  • US12053130B2 patent drawing

AI summary

A container configured to hold a liquid shampoo composition with an aesthetic design formed at least in part by visually discernable, stable bubbles suspended therein. The shampoo composition can have a cleansing phase containing one or more detersive surfactants. In addition to the cleansing phase, the composition can have an additional cleansing phase and/or a benefit phase that can provide conditioning as well as additional visual interest.