Multi-Screened Monitor Ad Targeting for Bystanders
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Solution Overview
Problem
Existing dual screen computer displays primarily target advertisements to participants who are directly involved in a meeting with an agent, limiting the appeal and effectiveness of advertisements for those who are not actively engaged, such as bystanders or waiting clients.
Innovation Solution
A method utilizing multi-screened computer monitor units with oppositely facing screens, where one screen displays advertisements targeted to an unknown audience, using a network of interconnected computers and a server with a database of advertisement software packages, allowing for automatic selection and display of ads on a client side while the agent interacts with different content on their side.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements are displayed on dual screen computer displays to participants directly involved in a meeting, then the advertisement can be viewed by meeting participants, but the appeal and effectiveness is limited for those not actively engaged such as bystanders or waiting clients
Solution Approach 1:
The patent divides the advertisement delivery system into two distinct channels: one for meeting participants (via the agent's screen) and another for bystanders/waiting clients (via the client-facing screen). This segmentation allows each group to receive appropriately tailored advertisements, expanding overall audience coverage while maintaining high appeal for each segment.
Solution Approach 2:
The patent applies different advertisement strategies to different locations/screens. The client-facing screen displays advertisements targeted at unknown audiences (bystanders, waiting clients) while the agent's screen handles participant-specific ads. This local differentiation optimizes advertisement appeal for each specific audience group.
2Measurement precision
If advertisements are generated by the operator for front-to-front meeting participants, then the ads can be targeted to specific individuals, but advertisements associated with a sense of intimidation have less appeal to viewers
Solution Approach 1:
The patent introduces a server as an intermediary between the advertisement content and the viewers. The server automatically selects and delivers advertisements based on viewer characteristics without requiring direct operator intervention. This intermediary approach maintains targeting precision while eliminating the intimidating effect of operator-generated ads.
Solution Approach 2:
The system enables self-service advertisement delivery where the server automatically selects and displays appropriate advertisements based on viewer identification and preferences. This automated process removes the human element that causes intimidation while maintaining precise targeting through algorithmic selection.
3Extent of automation
If a network of interconnected computers with a server and database is used to automatically select and display ads, then the advertisement can be automatically changed and targeted to unknown audiences, but the device complexity increases
Solution Approach 1:
The patent employs a universal server system that can serve multiple functions: storing advertisement databases, identifying viewers, selecting appropriate ads, and delivering them to multiple clients simultaneously. This multi-functional approach achieves high automation while managing system complexity through consolidation of functions into a single platform.
Data Source
AI summary
An advertising method and system with use of multi-screened computer monitor units is disclosed. A server having a database in which is stored a plurality of advertisement software packages is in data communication with a network of interconnected computers, each of which is associated with a multi-screened monitor unit having an agent side and at least one oppositely facing client side. After a request for an advertisement is initiated, an advertisement software package is retrieved from the database according to predetermined selection rules and transmitted to a target computer. A corresponding advertisement image is displayed on a client side of the monitor unit while the agent is able to view other images on the agent side of the monitor unit. In one embodiment, the multi-screened monitor unit receives VGA data and USB video data from the target computer and transmits the same to the agent and client sides, respectively.