Music File Metadata Advertising and Play Count Tracking
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing methods of digital music advertising interfere with the music experience and lack effective tracking of advertisement exposure, especially in offline contexts, as they often require specialized equipment and do not efficiently relate to play counts for ad revenue generation.
Innovation Solution
Embedding graphical advertisements within music files on portable media devices, tracking play counts to correlate ad exposure, and switching advertisements when a maximum exposure limit is reached, allowing for accurate billing and user interaction with advertisers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If advertisements are embedded inside the audio stream of a song, then the advertisement is delivered to the listener, but the music experience is degraded and the advertisement becomes obsolete with time
Solution Approach 1:
The patent separates the advertisement from the audio stream by embedding it only in the metadata portion of the music file, while the audio data remains untouched. This allows the advertisement to be delivered alongside the music without interfering with the music playback quality or user experience.
2Reliability
If specialized software is used to display advertisements on the listener's monitor, then the advertisement can be displayed, but the listener must install and use specialized equipment
Solution Approach 1:
The patent embeds the advertisement within the standard metadata fields of the music file itself, making the advertisement portable and universally compatible with any device that can play music files. No specialized software or equipment is required - the advertisement travels with the music file and can be displayed by any standard media player that supports metadata display.
3Measurement precision
If the number of times a song has been played is tracked to determine ad exposure, then ad exposure can be measured, but the tracking system must be accurate and reliable
Solution Approach 1:
The patent combines the advertisement delivery mechanism with the existing play count tracking infrastructure. By embedding the advertisement in the music file's metadata and using the same play count counters that already exist for royalty tracking, the system achieves accurate ad exposure measurement without requiring a separate tracking system, thereby ensuring both precision and reliability.
Data Source
AI summary
The present invention is directed toward a method of advertising on a portable media device having video and audio capabilities comprising the steps of: (a) embedding a video advertisement on the supportive identification information of a music file; (b) downloading the music file to a portable media device with a video advertise so that playing the music file generates the display of a video advertisement; (c) tracking the play count of each music file with an associated video advertisement until the play count data reaches a certain fixed number; d) recording the play count of each music file in connection with each specific video advertisement; and (f) changing the advertisement in the embedded supportive information of the music file.