Music Streaming via Affiliated Service Visual Ads
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Solution Overview
Problem
Traditional music distribution methods, such as album sales and subscription-based streaming, face challenges in monetizing music playback without disrupting user experience or unfairly compensating artists, often relying on subscription fees or intrusive advertisements.
Innovation Solution
A system that allows continuous music streaming while users interact with affiliated services, such as social networking or messaging services, with visual advertisements displayed to monetize the service without subscription fees or audible promotions, ensuring uninterrupted playback and fair compensation for music providers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If subscription fees are charged to monetize music streaming, then revenue is generated, but user accessibility deteriorates and usage numbers decrease
Solution Approach 1:
The patent introduces an intermediary monetization model where visual advertisements serve as a mediator between the music streaming service and users. Instead of direct subscription fees, the system displays visual ads during music playback, allowing users to access the service freely while generating revenue through ad impressions. This intermediary approach resolves the contradiction by decoupling direct payment requirements from service access.
2Loss of energy
If audible promotional advertisements are played to monetize free service, then revenue is generated, but user experience deteriorates
Solution Approach 1:
The patent segments the advertisement delivery into separate modalities: visual advertisements are displayed through the user interface while audio resources remain dedicated to music playback. This segmentation allows monetization through visual ads without compromising audio quality or user experience, as the visual and audio channels operate independently without interference.
Solution Approach 2:
The patent transitions from traditional audio-based advertising to a multi-dimensional approach by introducing visual advertisements as a separate dimension. Instead of competing for the audio channel, visual ads occupy the visual interface dimension, allowing simultaneous music playback and advertisement delivery without degrading either experience.
3Reliability
If music playback is interrupted when user switches to other services, then service boundaries are enforced, but user convenience deteriorates
Solution Approach 1:
The patent implements a universal music playback system that functions across multiple affiliated services within an ecosystem. The music player is designed to maintain playback state and continue streaming across different services (messaging, social networking, media sharing), allowing users to switch between services without interruption. This multi-functionality resolves the contradiction by enabling service boundary enforcement at the account level while maintaining playback continuity at the user experience level.
Data Source
AI summary
Exemplary embodiments relate to techniques for presenting music or other media to a user. A provider of a service may be affiliated with one or more other services offered through different sites or apps. A system may allow streaming of music through one of the services as long as an affiliated service remains as an active or foreground service on a device. Thus, a user can switch between services and continue to stream the music. The active service may provide visual advertisements that support the music streaming. Thus, the music is provided to a user of the service without a direct subscription fee or audible advertisements inserted into the music stream. Because the music is streamed through at least one of the services, the service provider can track playback metrics and remunerate the music provider accordingly.