MVPD Application Deep Linking for Linear Content Integrity
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Solution Overview
Problem
The increasing use of HTML5 has blurred the lines between linear and non-linear media applications, allowing non-MVPD devices to alter or interrupt linear content intended for MVPD subscribers, compromising revenue and contractual agreements for MVPDs.
Innovation Solution
A system comprising a multichannel video programming distributor server and an authorization server, with an MVPD application on subscriber devices, uses deep linking and authentication methods to ensure that linear content is accessed securely and intact across various devices, preventing unauthorized alterations or interruptions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If HTML5 cross-platform capabilities are utilized to allow linear content on non-MVPD devices, then device compatibility and accessibility are improved, but content integrity and revenue protection deteriorate due to unauthorized alterations or interruptions by third-party applications
Solution Approach 1:
The patent introduces an MVPD application as an intermediary layer between the linear content and the non-MVPD device. This intermediary application, running on the non-MVPD device, ensures that content is delivered and displayed according to MVPD specifications without unauthorized alteration, thus maintaining content integrity while enabling cross-platform accessibility
Solution Approach 2:
The patent makes the MVPD application universal by enabling it to run on multiple types of devices including non-MVPD devices like smartphones, tablets, and laptops. This multi-functionality allows the same application to provide consistent content delivery experiences across diverse platforms while maintaining MVPD control
2Adaptability or versatility
If third-party applications are allowed to run on non-MVPD devices, then application versatility is improved, but control over content delivery deteriorates as non-MVPD entities can alter or interrupt linear content
Solution Approach 1:
The MVPD application serves as a controlled intermediary that mediates between third-party applications and linear content. It ensures that content is delivered according to MVPD specifications while allowing third-party applications to coexist on the device, thus maintaining both versatility and control
Solution Approach 2:
The patent applies local quality control by ensuring that specific portions of the system (the MVPD application and its content delivery functions) operate under strict MVPD control, while other portions (third-party applications) maintain their independence. This localized control approach preserves overall system versatility while securing critical content delivery functions
3Reliability
If deep linking and authentication methods are implemented to secure content access, then content integrity is improved, but system complexity increases due to additional authentication and authorization layers
Solution Approach 1:
The patent implements self-service authentication where the MVPD application on the non-MVPD device automatically handles authentication and authorization with the MVPD server. This self-service approach maintains content integrity through proper authentication while reducing the perceived complexity for users, as the authentication processes occur automatically in the background
Data Source
AI summary
A system for managing content distributed over an electronic network includes a multichannel video programming distributor server for distributing and managing content, and an authorization server for establishing and managing permissions for subscriber access to the content. Each of the servers are in operable communication with the electronic network. The system further includes at least one subscriber device in operable communication with the electronic network. The subscriber device includes a processor, a device memory, and a display, and also an MVPD application stored within the device memory and configured to run on the processor when executed. The MVPD application is configured to display for viewing, upon invocation of a deep link within the MVPD application, content from the multichannel video programming distributor server.