MVPD Social Media Invitation System for TV Viewing
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Solution Overview
Problem
Current systems for accessing social media during TV viewing experiences are sub-optimal due to text-heavy interactions and lack of contextual relevance, particularly when using remote controls on set-top boxes, which are not suited for efficient data entry or navigation.
Innovation Solution
A system and method that allow MVPD subscribers to link their social media accounts to their MVPD accounts, enabling invitations to follow relevant social media pages or groups related to video content, with options to shift interactions to more suitable devices like smartphones via SMS or HTML email, thereby enhancing engagement and awareness of shows, products, and brands.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If social media access is provided through video access devices with remote controls, then TV viewing experience is maintained, but text entry and navigation become sub-optimal
Solution Approach 1:
The patent introduces a message notification system that acts as an intermediary between the social media platform and the TV viewing experience. Instead of requiring direct text interaction through the remote control, the system delivers notifications about social media content related to the program, allowing users to engage with text-heavy social media interactions through more suitable devices while maintaining the TV as the primary viewing medium.
2Productivity
If social media interactions are accessed on TV through remote control, then viewing experience is maintained, but data entry efficiency deteriorates
Solution Approach 1:
The patent segments the user experience into two distinct parts: TV viewing for consuming video content and social media interactions on separate devices for text-based engagement. The notification system bridges these segments by delivering relevant social media content information to the TV, enabling users to efficiently interact with social media platforms on devices better suited for data entry while maintaining program viewing context.
3Adaptability or versatility
If social media access is integrated during TV viewing, then contextual relevance is improved, but user engagement shifts away from TV
Solution Approach 1:
The system performs preliminary action by pre-fetching and displaying notifications about social media content related to the currently playing program before the user needs to engage with it. This allows users to become aware of relevant social media discussions, cast member updates, or fan page information in the context of their TV viewing, then choose to engage with these notifications on their own schedule using devices better suited for text interaction.
Data Source
AI summary
A system and method for linking the account of a subscriber of a multi-channel video programming distributor (MVPD) network to an account of the subscriber on a social networking site and to receive invitations to follow a page or join a group hosted on a social networking site that is relevant to the video content being displayed on the subscriber's television.