Native Ad Template Generation via Hierarchical Element Mapping
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Solution Overview
Problem
Content publishers face the challenge of generating custom software for each deployment of native advertising, which is time-consuming and inefficient.
Innovation Solution
An automated analysis tool that uses the design elements of existing non-sponsored content to generate native sponsored content templates, allowing for quick creation of native advertising by mapping native hierarchical content elements to sponsored content elements, and providing a system to generate native ads for various display contexts.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If custom software is generated for each native advertising deployment, then the advertising can be tailored to specific display contexts, but the deployment process becomes time-consuming and inefficient
Solution Approach 1:
The patent creates a universal template-based system that can be applied across multiple display contexts and platforms. Instead of generating custom software for each deployment, the system uses standardized templates that automatically adapt to different contexts through parameter substitution, enabling one template to serve multiple functions across various advertising deployments.
Solution Approach 2:
The system performs preliminary actions by pre-defining template structures, content elements, and styling rules before actual advertising deployments. Templates are created in advance with all necessary components (headlines, images, body text, calls-to-action) structured and ready, eliminating the need for custom software generation at deployment time and significantly improving efficiency.
2Adaptability or versatility
If custom software is generated for each deployment, then specific display contexts can be addressed, but time and resources are wasted
Solution Approach 1:
The template system is designed to be universally applicable across different display contexts (websites, mobile apps, social media platforms) while maintaining adaptability to specific requirements. A single template can be deployed across multiple contexts by adjusting parameters such as branding, content, and layout specifications, eliminating redundant template creation work.
Solution Approach 2:
The system uses template copying and instantiation where a master template structure is created once and then copied/instanced for multiple deployments. The copying process automatically preserves the proven structure and design elements while allowing customization of specific content and parameters, dramatically reducing the time required to create advertising for each new deployment.
3Ease of operation
If native advertisements blend seamlessly with non-advertising content, then user engagement improves, but the complexity of matching design elements increases
Solution Approach 1:
The template system applies local quality by allowing different parts of the template to have specific design characteristics tailored to their function while maintaining overall consistency. Each content element (headline, body text, image, call-to-action) can have localized styling adjustments to match the specific display context, achieving seamless blending without requiring complete redesign of the entire advertising system.
Solution Approach 2:
The system manages design matching complexity through parameter changes rather than structural modifications. Templates use configurable parameters (colors, fonts, sizes, spacing) that can be adjusted to match different display environments and brand guidelines. This approach maintains template simplicity while enabling adaptation to various contexts, reducing the perceived complexity for users.
Data Source
AI summary
Native online sponsored content creation is disclosed. A selection of a set of native hierarchical content elements may be received. Each of at least a subset of the native hierarchical content elements in the selected set may be mapped to one or more corresponding sponsored content elements. A template may be generated based at least in part on the mapping.