Native HTML Message Delivery via Intermediary Mediator
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Solution Overview
Problem
Conventional ad systems are limited in delivering dynamic and interactive content to users, as they can only send static advertisements, which are inefficient and costly to convert into richer formats, lacking flexibility in reaching targeted audiences effectively.
Innovation Solution
The system delivers rich, interactive HTML content directly to a user's inbox as native messages, leveraging user information to select relevant content and format it with multiple destination links, allowing for dynamic and targeted advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If static advertisements are used in conventional ad systems, then delivery simplicity is maintained, but content richness and user engagement are limited
Solution Approach 1:
The patent introduces an intermediary system that receives HTML content from third-party providers, processes it through template engines, and delivers it as native messages to users. This intermediary layer enables rich content delivery without requiring direct integration between content providers and the messaging platform, thus maintaining system simplicity while achieving content versatility.
Solution Approach 2:
The system segments the content delivery process into distinct modules: content reception, user identification, template processing, and message delivery. This segmentation allows each component to be optimized independently, enabling rich HTML content delivery while managing system complexity through modular architecture.
2Productivity
If static advertisements are delivered to users, then delivery process is simple, but click-through rates and monetization efficiency are low
Solution Approach 1:
The system performs preliminary actions by pre-processing HTML content into reusable templates and pre-identifying target users based on delivery criteria before actual message delivery. This preparation work enables rapid message generation and delivery, increasing click-through rates while reducing the time needed for content conversion at delivery time.
Solution Approach 2:
The system dynamically generates message content by combining pre-processed HTML templates with real-time user data and delivery criteria. This dynamic approach allows the same template to serve multiple users with personalized content, increasing engagement and click-through rates without proportionally increasing processing time.
3Productivity
If rich HTML content with multiple destinations is delivered, then user engagement and monetization increase, but message formatting complexity increases
Solution Approach 1:
The system uses template copying where a single HTML template with multiple destination links can be copied and delivered to multiple users. The template contains embedded URLs for different destinations, allowing rich interactive content to be replicated across numerous messages without manually creating each one, thus maintaining monetization efficiency while reducing formatting complexity.
4Adaptability or versatility
If third party HTML content is integrated directly into the messaging platform, then content versatility improves, but system control and security management become more difficult
Solution Approach 1:
The patent implements an intermediary content management system that acts as a buffer between third-party content providers and the core messaging platform. This intermediary layer validates, processes, and standardizes HTML content before delivery, enabling content versatility while maintaining system control and security without requiring direct integration with external providers.
Data Source
AI summary
Disclosed are systems and methods for improving interactions between servers in a messaging system supported by or configured with content providing servers or platforms. The disclosed systems interact to filter data across platforms, which data can be used to improve the contextual quality of data used in processing interactions between or among processors in such systems. The disclosed computer systems and methods enable the communication of contextually relevant Hypertext Markup Language (HTML) content to a user's inbox. Such messages are native to a communication platform, application or service associated with the user's inbox. Such messages can be selected for delivery to a user based on the user's profile data, behavioral information, a user's geographic location, demographic information, a time period, and the like.