Native Video Advertising via Sub-Audible Audio Coding

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Advertisers face challenges in integrating native advertising into embedded video platforms, particularly in providing seamless product placement without visual indications, especially when there are limitations in device pairing or network connectivity.

Innovation Solution

A native ad system that utilizes sub-audible coding embedded in audio tracks for product information transmission between devices, combined with voice recognition and image analysis for dynamic ad insertion and user-specific ad experiences, allowing for intentional or unintentional product placement within video content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If device pairing is required for ad information transmission, then ad management precision is improved, but device complexity and ease of operation deteriorate

Engineering Contradiction:

Improvead management precisionVSAvoidpairing complexity

Core Design Contradiction:

Measurement precisionVSDevice complexity

Solution Approach 1:

The patent introduces sub-audible coding as an intermediary communication channel that transmits ad information through audio signals without requiring direct device pairing. This mediator enables information transfer between devices while bypassing the complex pairing process, resolving the contradiction between precise ad management and operational simplicity

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces the mechanical device pairing system with an acoustic communication system using sub-audible codes embedded in audio content. This substitution eliminates the need for manual pairing operations while maintaining ad information transmission capabilities, thereby reducing device complexity and improving ease of operation

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Productivity

If visual indications are added for product placement, then advertising effectiveness is improved, but user experience and native ad quality deteriorate

Engineering Contradiction:

Improveadvertising effectivenessVSAvoidvisual intrusion

Core Design Contradiction:

ProductivityVSObject-affected harmful factors

Solution Approach 1:

The patent uses sub-audible coding as an intermediary to convey ad information to users through audio channels rather than visual indicators. This allows advertisers to maintain effectiveness by transmitting product information and purchasing options while avoiding visual elements that would compromise the native quality and immersive experience of the video content

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent transitions ad information delivery from the visual dimension to the auditory dimension by embedding ad data in sub-audible audio codes. This dimensional shift enables effective advertising communication without introducing visual intrusions, thereby maintaining both advertising effectiveness and native ad quality

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

3Loss of information

If network connectivity is required for ad transmission, then ad information completeness is improved, but system reliability and ease of operation deteriorate

Engineering Contradiction:

Improvead information completenessVSAvoidconnectivity reliability

Core Design Contradiction:

Loss of informationVSReliability

Solution Approach 1:

The patent replaces network connectivity-based ad transmission with acoustic signal transmission using sub-audible codes. This substitution enables ad information to be transmitted through the audio content itself, making the system reliable even when network connectivity is unavailable or interrupted, while maintaining complete ad information delivery

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

4Ease of operation

If sub-audible coding is used for ad transmission, then ease of operation is improved, but information transmission reliability may deteriorate

Engineering Contradiction:

Improvedevice operation simplicityVSAvoidinformation transmission reliability

Core Design Contradiction:

Ease of operationVSReliability

Solution Approach 1:

The patent incorporates feedback mechanisms in the sub-audible coding system to verify successful transmission and decoding of ad information. This feedback loop ensures that despite the simplified operation, the information transmission remains reliable by confirming that ad data was properly received and interpreted by the user device

Inventive Principle:

Principle #23Feedback

Data Source

PatentUS10699296B2Native video advertising with voice-based ad management and machine-to-machine ad bidding

Publication Date: 2020.06.30 VERIZON PATENT & LICENSING INC

AI summary

A method, a device, and a non-transitory storage medium provides storing user preferences pertaining to a native ad service; receiving a program that includes instances of native ad information indicative of instances of native ads; displaying the program; determining, whether instances of native ad information is received; providing the native ad based on the user preferences, in response to determining that the instances of native ad information is received; determining whether a secondary user device is paired; and transmitting instances of native ad information to the secondary user device in response to determining that the secondary user device is paired.