Navigation System Local Brand Icon Recognition via Color Coding
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Solution Overview
Problem
Navigation systems fail to effectively display local brand icons in a way that users unfamiliar with them can identify the category of business they represent, as these icons are not universally recognizable.
Innovation Solution
The method involves creating an icon database that distinguishes local brand icons from national ones, using color and shape differentiation schemes, and dynamically changing local brand icons to generic icons based on user familiarity, determined by home address and cursor interactions, to indicate the business category.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If local brand icons are displayed to provide detailed business information, then the specificity and detail of business representation is improved, but the recognizability and usability for unfamiliar users deteriorates
Solution Approach 1:
The patent introduces a color-coded intermediary layer between the local brand icon and the business category. Colors are assigned as mediators that convey business category information without requiring users to recognize the specific local brand logo, thus bridging the gap between detailed representation and user recognition.
Solution Approach 2:
The patent applies color changes to local brand icons to indicate business categories. Different colors are assigned to different business types, allowing users to quickly identify category information through color coding rather than requiring recognition of the specific brand logo or text.
2Loss of information
If local brand icons are used to differentiate individual businesses, then the specificity of business identification is improved, but the universality and recognizability across different regions deteriorates
Solution Approach 1:
The patent segments the icon information into two distinct components: the local brand logo portion and the category indication portion. By separating these functions, the system maintains individual business identification through the logo while achieving cross-regional recognizability through the universal color-coded category system.
Solution Approach 2:
The color-coded category system serves multiple functions simultaneously: it identifies business categories, provides cross-regional recognizability, and works with both local and national brands. This universal system can be applied across different regions and brand types without requiring region-specific knowledge.
3Ease of operation
If generic icons are used to represent business categories, then the recognizability and ease of identification is improved, but the specificity and differentiation of individual businesses deteriorates
Solution Approach 1:
The patent merges the generic icon with the local brand logo into a composite icon display. The generic icon provides category information and recognizability, while the local brand logo overlay provides individual business distinction, combining both functions in a single visual element.
Solution Approach 2:
The patent implements a nested structure where the local brand logo is placed within or overlaid on the generic icon. This nesting allows the generic icon to provide the outer layer of category identification while the nested brand logo provides the inner layer of specific business identification.
Data Source
AI summary
A method and apparatus for a navigation system displays local brand icons in such a way that a user not familiar with the local brand icons can tell the types of business that the brand icons represent through graphic representations on a screen of the navigation system. The method includes the step of creating an icon database regarding generic icons and brand icons where the icon database includes information for distinguishing a local brand icon from a national brand icon, displaying the icons over a map image on a screen of a navigation system, detecting whether there is any local brand icon displayed on the screen, and indicating a business category of a business entity using the local brand icon when the local brand icon is detected on the screen.