Navigation Ad Prioritization for AR Display Space Contention
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Solution Overview
Problem
In augmented reality navigation systems, when multiple advertisements are displayed near each other, they can overcrowd the screen, obscuring each other and diminishing their value and the user experience, as existing systems do not prioritize advertisements based on user preferences or location.
Innovation Solution
A method and system that detect a navigation application on a communication device, identify its location, and determine the priority of each advertisement based on user data, social media reviews, and bids, presenting higher-priority advertisements first within the navigation content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If multiple advertisements are displayed simultaneously in augmented reality navigation content, then the quantity of advertisements increases, but the advertisements crowd the display and obscure each other, diminishing their value and user experience
Solution Approach 1:
The system performs preliminary prioritization of advertisements based on user preferences, location data, and bid amounts before displaying them. This preliminary sorting ensures that high-priority advertisements are positioned to avoid obscuration, while lower-priority ones are placed in less prominent positions or displayed sequentially, preventing the crowding problem before it occurs.
Solution Approach 2:
The advertisement display system dynamically adjusts the presentation based on user behavior, device location, and contextual factors. Advertisements are not statically positioned but can be reordered, repositioned, or displayed at different times based on real-time data, allowing the system to optimize visibility and reduce obscuration adaptively.
2Device complexity
If advertisements are displayed without prioritization, then the device complexity is reduced, but the user experience and advertisement value are diminished due to obscuration
Solution Approach 1:
The system implements self-service mechanisms where advertisements automatically prioritize themselves based on predefined criteria such as bid amounts, user preference data, and location relevance. The system autonomously sorts and positions advertisements without requiring manual intervention, maintaining low operational complexity while ensuring high-quality display through automated prioritization algorithms.
Solution Approach 2:
The system changes multiple parameters simultaneously including advertisement position, display timing, and priority weighting based on user data, location information, and bid amounts. By adjusting these parameters dynamically, the system achieves reliable user experience without increasing operational complexity, as the parameter changes are automated based on input data.
3Productivity
If all advertisements are displayed simultaneously, then the productivity of the advertising system increases, but the harmful effect of obscuration increases, reducing advertisement effectiveness
Solution Approach 1:
The system segments the advertisement display into priority-based groups or sequences. Instead of displaying all advertisements simultaneously without distinction, high-priority advertisements are displayed first or in prominent positions, while lower-priority ones are displayed subsequently or in less prominent positions. This segmentation maintains productivity by displaying multiple advertisements while eliminating obscuration through hierarchical presentation.
Solution Approach 2:
The system employs periodic or sequential display actions where advertisements are presented in a time-ordered sequence based on priority rather than all at once. High-priority advertisements are displayed during peak visibility periods, while lower-priority ones are displayed at other times, ensuring that multiple advertisements are shown without mutual obscuration, thus maintaining productivity while eliminating harmful effects.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, embodiments for detecting a navigation application operating on a first communication device, and identifying a location of the first communication device. Further embodiments can include obtaining a first advertisement and a second advertisement according to the location of the first communication device as well as determining a first priority associated with the first advertisement and a second priority associated with the second advertisement. Additional embodiments can include determining the first priority is higher than the second priority resulting in a determination to present the first advertisement prior to the second advertisement, and providing the first advertisement, the second advertisement, and the determination to the first communication device. The first communication device presents the first advertisement within navigation content utilizing the navigation application prior to presenting the second advertisement within the navigation content based on the determination. Other embodiments are disclosed.