Navigation Ad Priority Ranking for AR Screen Space Contention
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Solution Overview
Problem
In augmented reality navigation systems, when multiple advertisements are displayed near each other, they can overcrowd the screen, obscuring each other and diminishing the user experience, as existing systems do not prioritize advertisements based on user preferences or location effectively.
Innovation Solution
A system that detects the location of a communication device and determines the priority of advertisements based on user data, social media preferences, and bids, presenting higher-priority advertisements first within the navigation content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If multiple advertisements are displayed simultaneously in augmented reality navigation content, then advertisement visibility and revenue opportunities increase, but advertisement overcrowding occurs which obscures ads and diminishes user experience
Solution Approach 1:
The system performs preliminary actions by determining advertisement priorities before displaying them. The server device calculates priority scores for each advertisement based on user preferences, location data, and engagement metrics, then uses this pre-computed priority information to resolve contention and determine display order, preventing overcrowding before it occurs
Solution Approach 2:
The system makes the advertisement display dynamic by allowing priority-based reordering and selective obscuring. Advertisements can change their display state from fully visible to partially obscured based on real-time priority assessments, and the system can respond to user requests to unobscure specific advertisements, creating a flexible and adaptive display mechanism
2Area of stationary object
If multiple advertisements are displayed simultaneously without priority differentiation, then advertisement space utilization increases, but advertisement value diminishes due to mutual obscuration
Solution Approach 1:
The system applies local quality by giving different display treatments to different advertisements based on their specific priorities. High-priority advertisements receive prominent display positions and full visibility, while lower-priority advertisements may be partially obscured or displayed in less prominent locations, ensuring that each advertisement's value is preserved according to its importance
Solution Approach 2:
The system changes display parameters (visibility, position, prominence) based on advertisement priority scores. By dynamically adjusting these parameters, the system maximizes the value of high-priority advertisements while still utilizing available screen space, preventing the uniform treatment that leads to mutual obscuration and value diminishment
3Device complexity
If advertisements are displayed without considering user preferences, then advertisement display simplicity is maintained, but relevance to user needs decreases
Solution Approach 1:
The system implements feedback mechanisms by continuously monitoring user interactions with advertisements, navigation behavior, and preference data. This feedback is used to update priority scores and adjust which advertisements are displayed and how they are presented, ensuring that the system adapts to user preferences while maintaining a relatively simple display interface
Solution Approach 2:
The system performs self-service by automatically determining advertisement priorities and resolving contentions without requiring manual user intervention. The server device autonomously processes user preference data, calculates priorities, and makes display decisions, reducing the complexity burden on the user device while improving advertisement relevance
Data Source
AI summary
Aspects of the subject disclosure may include, for example, embodiments for detecting a navigation application operating on a first communication device, and identifying a location of the first communication device. Further embodiments can include obtaining a first advertisement and a second advertisement according to the location of the first communication device as well as determining a first priority associated with the first advertisement and a second priority associated with the second advertisement. Additional embodiments can include determining the first priority is higher than the second priority resulting in a determination to present the first advertisement prior to the second advertisement, and providing the first advertisement, the second advertisement, and the determination to the first communication device. The first communication device presents the first advertisement within navigation content utilizing the navigation application prior to presenting the second advertisement within the navigation content based on the determination. Other embodiments are disclosed.