Targeted Ad Distribution in NDVR Systems Without PII Disclosure
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Solution Overview
Problem
Current video time shifting architectures, such as network digital video recorders (NDVRs), lack effective systems and methods for efficiently distributing and targeting advertisements within video content, limiting the ability to capitalize on advertisement opportunities and provide personalized viewer experiences.
Innovation Solution
A system comprising an advertisement selection system (ADS) and an advertisement management system (AMS) that generates dynamic playlists, allowing for the insertion and targeting of bumper, pause, and replacement advertisements within video content, ensuring seamless integration and personalized advertising without revealing personally identifiable information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisement distribution is implemented in NDVR architecture, then advertising revenue and viewer personalization are improved, but system complexity and data privacy risks increase
Solution Approach 1:
The system divides advertisement distribution into separate functional modules: advertisement selection system (ADS) for choosing ads, advertisement management system (AMS) for coordinating delivery, and video server for content transmission. This segmentation allows each component to specialize in specific tasks, improving overall advertisement distribution efficiency while managing system complexity through modular design
Solution Approach 2:
The advertisement management system (AMS) acts as an intermediary between the ADS and the video server, coordinating advertisement selection and delivery. This intermediary layer simplifies the interaction between components, managing system complexity by providing a centralized control point for advertisement distribution operations
2Adaptability or versatility
If personally identifiable information is used for targeted advertising, then advertisement personalization is improved, but user privacy protection deteriorates
Solution Approach 1:
The system extracts personally identifiable information (PII) from the data collection process entirely. The ADS selects advertisements based on anonymous viewing patterns and aggregated data without capturing or storing individual user identities. This extraction of PII maintains advertisement personalization capabilities while eliminating user privacy risks associated with identifying information
Solution Approach 2:
The system changes the parameters used for advertisement targeting from personally identifiable information to anonymous viewing behavior metrics. By transforming the basis of advertisement selection from identity-based to behavior-based parameters, the system achieves personalized advertising delivery without compromising user privacy
3Productivity
If multiple advertisement types (bumper, pause, replacement) are integrated, then viewer engagement is improved, but content integration complexity increases
Solution Approach 1:
The advertisement management system (AMS) is designed as a universal platform that handles multiple advertisement types (bumper, pause, replacement) through a single coordinated mechanism. This multi-functional design allows the system to deliver diverse advertisement formats while managing integration complexity through unified control logic
Solution Approach 2:
The system prepares and pre-processes multiple advertisement types in advance through the ADS and AMS before delivery to the video server. By performing preliminary advertisement selection and coordination, the system reduces real-time integration complexity during actual video playback while maintaining high viewer engagement through seamless advertisement insertion
Data Source
AI summary
The present invention discloses a system and method for providing targeted advertising in a television distribution system, without the disclosure of personally identifiable information. The system of the present invention comprises an advertisement management system (AMS) operative to monitor the state of one or more clients in the television distribution system and determine when a advertisement is required. The AMS is operative to select one or more features that do not comprise personally identifiable information from a feature repository. The system also comprises an advertisement selection system (ADS) operative to receive the one or more features from the AMS and select an advertisement targeted according to the one or more features.