Nested View for Item List Browsing

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Solution Overview

Problem

Online retailers face challenges in providing users with an efficient way to browse and compare items due to the inconvenience of switching between summary and detail views, often requiring users to close or minimize detail pages to return to the list of items.

Innovation Solution

Implementing a separate, intermediate view between the summary and detail views, which can be rendered as a pop-over window, providing additional item information while allowing users to serially examine items without leaving the list view, using client-side code to facilitate seamless navigation and data caching for faster rendering.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If users click on an item to view detailed information, then they can examine item details more closely, but they lose their place in the list view and must switch pages or close windows to return

Engineering Contradiction:
Improveloss of place in list viewVSAvoidconvenience of returning to list view
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent implements a nested view structure where a detailed item view is embedded within the list view context. When users click an item, the detailed view opens as an overlay or popup that maintains the list view in the background, allowing users to navigate between detailed and summary views without losing their place in the list.

Inventive Principle:
Principle #7Nested doll (Nesting)

Solution Approach 2:

The patent introduces a new dimension of viewing by creating an intermediate detailed view that exists between the list view and full detail page. This intermediate view provides additional item information while maintaining spatial relationship with the original list, allowing users to examine details without completely leaving the list context.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Loss of information

If users switch between summary view and detail page, then they can access comprehensive item information, but navigation efficiency decreases and browsing becomes slower

Engineering Contradiction:
Improveaccess to item informationVSAvoidbrowsing efficiency
Core Design Contradiction:
Loss of informationVSProductivity

Solution Approach 1:

The patent pre-loads and caches item data in the intermediate detailed view, so when users click on an item, the detailed information is already available and can be displayed immediately without requiring a full page load. This preliminary preparation of data significantly reduces navigation time and maintains browsing efficiency.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces an intermediate detailed view that acts as a mediator between the summary list view and the full detail page. This intermediate view provides sufficient item information for most browsing needs without requiring users to navigate to a separate detail page, thereby maintaining browsing efficiency while still accessing comprehensive information when needed.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Loss of information

If detailed information is displayed in a separate window, then users can examine items closely, but device complexity increases and window management becomes cumbersome

Engineering Contradiction:
Improvedetailed item information displayVSAvoidwindow management complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent merges the detailed view with the list view by implementing the detailed view as an overlay or popup within the same browser window rather than opening separate windows. This integration allows users to access detailed information while keeping the list view accessible in the background, eliminating the need to manage multiple windows and reducing device complexity.

Inventive Principle:
Principle #5Merging (Combining)

Data Source

PatentUS10146887B2Providing separate views for items
Publication Date: 2018.12.04 AMAZON TECH INC
  • US10146887B2 patent drawing
  • US10146887B2 patent drawing
  • US10146887B2 patent drawing

AI summary

Disclosed are various embodiments for providing separate views for items. A network page providing a summary view of at least a portion of a pool of items is encoded in a computing resource for rendering by a client computing device. A window superimposed over at least a portion of the summary view is rendered by the client computing device. The summary view is deemphasized relative to the window that is superimposed. The window provides a separate view for examination of one item from the pool of items, and the window facilitates a serial examination of the pool of items.