Network-Activated Gift Card With User PIN Selection

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Solution Overview

Problem

Existing financial presentation instruments, such as stored value cards and gift cards, are susceptible to loss and fraud due to their initial activation at merchant locations, which increases risk for merchants.

Innovation Solution

A method and system for activating presentation instruments using a computerized network, where a package identifier is read and transmitted to a host computer system to indicate purchase, allowing for secure activation with a personal identifier and access code, and including security features like fraud evaluation and PIN selection for enhanced security.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If presentation instruments are activated at merchant locations, then merchants can provide unfettered access to cards, but merchants are exposed to loss through shrinkage and theft

Engineering Contradiction:
Improveaccess to cardsVSAvoidtheft and shrinkage
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The system performs preliminary actions by pre-printing and distributing cards to merchants without activation. The cards remain dormant until a customer purchases and activates them, allowing merchants to display and hand out cards freely without risk of theft or shrinkage since the cards have no value until activated by the customer.

Inventive Principle:
Principle #10Preliminary action

2Ease of operation

If merchants carry large initial expenditure for pre-paid cards, then cards can be readily available, but merchants carry large initial expenditure

Engineering Contradiction:
Improveavailability of cardsVSAvoidinitial expenditure
Core Design Contradiction:
Ease of operationVSQuantity of substance

Solution Approach 1:

The system performs preliminary actions by pre-printing and distributing cards to merchants without activation. The cards are prepared in advance and made available at merchant locations, but no funds are loaded until a customer purchases and activates the card, eliminating the need for merchants to carry large initial expenditures.

Inventive Principle:
Principle #10Preliminary action

3Object-affected harmful factors

If non-activated cards are distributed to customers, then theft risk is reduced, but cards may still be susceptible to certain types of fraud

Engineering Contradiction:
Improvetheft riskVSAvoidfraud susceptibility
Core Design Contradiction:
Object-affected harmful factorsVSReliability

Solution Approach 1:

The system implements self-service activation where the customer themselves activates the card by providing personal information and selecting a PIN at the point of sale. This self-service process ensures that only the paying customer can activate the card, preventing fraud by ensuring that stolen or unauthorized cards cannot be activated without the customer's personal identification and chosen security credentials.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS7896252B2Presentation instrument with user-created pin and methods for activating
Publication Date: 2011.03.01 WESTERN UNION CO
  • US7896252B2 patent drawing
  • US7896252B2 patent drawing
  • US7896252B2 patent drawing

AI summary

In one embodiment, the invention provides a method for activating a presentation instrument using a computerized network. The method utilizes a presentation instrument package that comprises a greeting card and a presentation instrument. A package identifier on the greeting card is read and transmitted to a host computer system to indicate that the presentation instrument has been purchased. After being purchased, the package identifier may be detached from the greeting card and the presentation instrument may be removed from the greeting card. To activate the presentation instrument, an access code and a presentation instrument identifier obtained from the presentation instrument may be provided to the host computer system. Furthermore, the recipient may select a personal identifier to associate with the presentation instrument. The personal identifier may be transmitted to the host computer system for storage.