Network Advertising Reward Feedback Loop
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Solution Overview
Problem
End users often ignore or go unnoticed by advertisements on computer networks, reducing their effectiveness as a revenue stream for application providers.
Innovation Solution
A system and method that includes a server transmitting advertisements and call-to-actions for rewards in proximity to each other, allowing user responses to be logged and incentives to be displayed, increasing user engagement with advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional advertising is displayed to end users, then revenue stream is provided to application providers, but user engagement and awareness of advertisements remain low
Solution Approach 1:
The system implements feedback by providing users with information about their advertising interactions (views, clicks) and offering rewards based on their engagement. This feedback loop motivates users to continue interacting with advertisements, transforming passive viewing into active participation and improving overall advertising effectiveness
Solution Approach 2:
The system changes the parameters of the advertising interaction by introducing reward mechanisms and tracking user behavior metrics. By modifying the engagement parameters (adding incentives and measurement), the system transforms traditional low-engagement advertising into an interactive experience that improves effectiveness while maintaining ease of use
2Illumination intensity
If advertisements are displayed prominently to increase visibility, then user awareness may improve, but users may find the interface more cluttered or distracting
Solution Approach 1:
The system applies dynamics by making advertisements interactive rather than static. Users can choose to engage with ads voluntarily through actions like viewing, clicking, or completing tasks. This dynamic approach allows ads to be prominent when users choose to interact, while maintaining interface cleanliness when users prefer not to engage, thus balancing visibility with usability
3Productivity
If incentive mechanisms are added to increase user engagement with advertisements, then advertising effectiveness improves, but system complexity increases
Solution Approach 1:
The system achieves universality by creating a multi-functional advertising platform that simultaneously performs multiple functions: displaying advertisements, tracking user interactions, managing reward programs, and providing feedback to users. By consolidating these functions into a unified system, the patent manages complexity while maximizing advertising effectiveness through integrated incentive mechanisms
Data Source
AI summary
A system for advertising to an end user in a computer network is provided. The system includes a server configured to transmit instructions to a client application to display an advertisement and a call-to-action for a reward in proximity to each other. The system is further configured to receive a response to the call-to-action for a reward from the user, and to transmit instructions to the client application to display an indication of a reward. A reward log database is provided in communication with the server. The reward log database is configured for logging the response to the call-to-action for a reward from the user. Methods for advertising and conveying a message, and a client application program product are also provided.