Network Advertising System Using User Tagging
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Solution Overview
Problem
Current internet advertising methods are intrusive and lack personalized, relationship-based marketing strategies, failing to effectively leverage user-generated content for targeted advertising.
Innovation Solution
A network advertising system that enables secondary advertisers to embed advertising content into their electronic media, such as images and videos, allowing users to become secondary advertisers by tagging items with relevant primary advertiser information, creating a market based on user relationships and recent marketing trends in crowdsourcing and trustcasting.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional internet advertising methods are used, then advertisements can be displayed to users, but the advertising becomes intrusive and lacks personalized relationship-based marketing
Solution Approach 1:
Instead of forcing advertisements onto users through traditional banner ads or pop-ups, the system inverts the approach by allowing users to voluntarily embed advertisements into their own electronic media. Users become secondary advertisers who actively choose to associate products with their content, transforming the passive reception of ads into active participation while maintaining personal control over their media.
Solution Approach 2:
The system enables users to self-service by allowing them to tag items in their electronic media and automatically associate relevant primary advertisements. Users maintain control over their content while the system handles the advertisement integration, matching products to their interests without requiring manual ad placement or reducing user autonomy.
2Adaptability or versatility
If users embed advertising content into their electronic media, then personalized advertising based on user relationships is achieved, but the system complexity increases
Solution Approach 1:
The system segments the advertising function into distinct roles: primary advertisers who provide products and services, secondary advertisers who are users embedding ads in their media, and the coordinating system that manages the matching process. This segmentation allows each component to focus on specific tasks, making the overall complex function of personalized advertising more manageable and scalable.
Solution Approach 2:
The coordinating system acts as an intermediary between primary advertisers and users. It receives advertisement information from primary advertisers, matches it with user interests based on their electronic media content, and facilitates the embedding process. This intermediary layer simplifies the interaction between the other two components, reducing the complexity burden on individual users and advertisers.
3Object-affected harmful factors
If secondary advertisers embed ads into electronic media, then non-intrusive personalized advertising is achieved, but tracking and accounting for advertising effectiveness becomes more complex
Solution Approach 1:
The system incorporates feedback mechanisms where users can indicate whether they have viewed or interacted with embedded advertisements. Primary advertisers receive this feedback information to assess advertising effectiveness, and the system tracks which advertisements have been successfully embedded and viewed. This feedback loop simplifies tracking by focusing on actual user interaction rather than attempting to monitor every possible ad exposure.
Data Source
AI summary
A network advertising system and method includes an item within electronic media being tagged by a secondary advertiser. A text block unit receives a search query from the secondary advertiser, retrieves primary advertiser information from the primary advertiser database in response to the search query and displays the primary advertiser information to the secondary advertiser, receives the secondary advertiser's selection of the primary advertiser information, and associates the tagged item with advertising content of the primary advertiser in response to the selection of the primary advertiser information. Revenue may be shared based on recorded secondary advertising events, the secondary advertising events including one or more of (i) an indication that a potential customer has viewed the advertising content, (ii) an indication that the primary advertiser information has been displayed as a search result to the secondary advertiser, (iii) an indication that a potential customer has completed a purchase of a product based on the advertising content and (iv) an indication that the secondary advertiser has associated or maintained the association of an item with the advertising content.