Network Application Element for Targeted Content Delivery
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing targeted content delivery systems in online web environments fail to optimize relevancy and financial performance by not leveraging network application data effectively, operating as standalone solutions rather than integrated systems.
Innovation Solution
A system comprising a service provider network with a network application element for processing subscriber data, a data preparation element for generating web events, a profiler for maintaining user profiles, and a content server for delivering targeted content based on these profiles, leveraging network application data to enhance targeting performance.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If network application elements and targeted content delivery systems are implemented as standalone solutions, then each system can operate independently with simpler architecture, but the targeting relevancy performance and financial uplift performance cannot be optimized by leveraging synergies between the systems
Solution Approach 1:
The patent merges network application elements with targeted content delivery systems into a unified integrated system. The network application element processes network application data and generates web events that are directly consumed by the targeted content delivery system, eliminating the need for standalone implementations and enabling synergistic optimization of both targeting relevancy and financial performance.
Solution Approach 2:
The integrated system design enables the network application element to serve multiple functions: processing network application data, generating web events, and providing targeted content delivery. This multi-functional approach allows the system to leverage rich sources of data from network applications while maintaining operational efficiency and reducing architectural complexity.
2Productivity
If network application data is not leveraged, then the system operates with simpler data processing requirements, but the targeting performance optimization cannot be achieved
Solution Approach 1:
The network application element performs preliminary processing of network application data by generating web events in advance. These pre-processed web events are then consumed by the targeted content delivery system, enabling efficient targeting performance optimization without overwhelming the system with raw data processing requirements at the moment of content delivery.
Data Source
AI summary
A system and method are provided for delivering targeted content to a subscriber coupled to a service provider network. Network application data generated by the subscriber is received and processed by a network application element deployed in the service provider network associated with a network identifier of the subscriber's computing device. The network application data is generated from user interaction with a server coupled to the service provider network or through a public communication network. The network application data is converted to web events associated with the network identifier. The web events are filtered to remove irrelevant data from received web events. A subscriber profile can then be generated base upon the filtered web events associated with the subscriber. Targeted content can then be delivered to the subscriber based upon the subscriber's profile.