Network Inventory Service for Private Network Ad Profiling

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Solution Overview

Problem

Current systems fail to generate a holistic, platform-independent picture of devices and traffic on private networks, struggle to detect new types of devices and services, and cannot serve highly personalized advertising due to limitations in accessing and analyzing private network data, leading to incomplete user profiles and ineffective ad targeting.

Innovation Solution

A Network Inventory Service (NIS) platform is implemented within a private network to analyze devices and traffic, combined with an Inventory Profile Service (IPS) for extensibility and an Ad Presentation Service (APS) for targeted ad delivery, enabling real-time profiling and personalized ad insertion based on static and dynamic network data.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If tracking methods are used on public networks, then advertising profiles can be generated, but private network data remains inaccessible

Engineering Contradiction:

Improveadvertising profile completenessVSAvoidnetwork security barriers

Core Design Contradiction:

Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The patent introduces an intermediary component (network inventory service or router) that operates within the private network to capture and report device information and traffic data to external advertising systems. This intermediary bridges the security barrier by being authorized to share data while maintaining the private network's security architecture, enabling advertising profiling without compromising network security.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Adaptability or versatility

If multiple devices are connected to private network, then network capability increases, but device identification becomes difficult

Engineering Contradiction:

Improvenetwork device connectivityVSAvoiddevice identification

Core Design Contradiction:

Adaptability or versatilityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent segments the identification task by collecting multiple unique identifiers for each device (MAC address, device type, operating system, installed applications) and organizing them into structured device profiles. This segmentation approach allows the system to distinguish between multiple devices on the private network by analyzing combinations of these segmented identification attributes rather than relying on a single identifier.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system implements feedback mechanisms where devices report their status and activity information to the network inventory service, which then updates device profiles dynamically. This feedback loop enables continuous refinement of device identification accuracy as more information becomes available from device activities and network interactions.

Inventive Principle:

Principle #23Feedback

3Quantity of substance

If static device data is collected, then device inventory is established, but real-time user behavior tracking is limited

Engineering Contradiction:

Improvedevice data volumeVSAvoidprofile update timeliness

Core Design Contradiction:

Quantity of substanceVSLoss of time

Solution Approach 1:

The patent implements continuous monitoring and dynamic updating of device profiles by the network inventory service. Instead of static snapshots, the system continuously captures traffic data, device activities, and usage patterns, maintaining up-to-date profiles that reflect real-time user behavior. This continuous action ensures both comprehensive data collection and timeliness of profile updates.

Inventive Principle:

Principle #20Continuity of useful action

4Productivity

If traditional advertising networks are used, then ad delivery is possible, but personalized targeting on private networks fails

Engineering Contradiction:

Improveadvertising delivery efficiencyVSAvoidad targeting accuracy

Core Design Contradiction:

ProductivityVSMeasurement precision

Solution Approach 1:

The patent performs preliminary actions by pre-building detailed device profiles and user behavior patterns before advertising campaigns are launched. The network inventory service continuously gathers and analyzes device information, traffic data, and usage patterns in advance, creating ready-to-use personalized profiles that enable precise ad targeting when advertising opportunities arise, rather than attempting to profile users in real-time during ad delivery.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS20250022011A1Static and dynamic network device and service inventories as a mechanism to generate personalized ad profiles

Publication Date: 2025.01.16 ADEIA GUIDES INC

AI summary

Systems and methods are disclosed for a network inventory service (NIS). An NIS may, for example, profile a private network for personalized advertising by recording a list of devices connected to the private network, recording traffic data for the private network, and generating profile associated with the private network based on the recorded list of devices and the recorded traffic data. The NIS may be notified, e.g., of a device within the private network, an advertising avail, request, from an advertising service, a targeted advertisement based on the user profile, and cause the targeted advertisement to be inserted in the advertising avail. In some embodiments, an NIS may work in conjunction with an inventory profile service (IPS) and/or an ad presentation service (APS). An IPS may deliver rules for analyzing new devices and/or network traffic and an APS may communicate with the NIS along with various advertiser networks to supply personalized ads.