Network Operator System for Commerce Transaction Mediation
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Solution Overview
Problem
There is a need to facilitate the initiation and completion of commerce transactions using distribution networks, particularly in combination with wireless network messaging, as existing technologies do not effectively enable seamless interaction for purchasing products or services during regular programming or mobile device usage.
Innovation Solution
A system and method that transmit advertisement content with commerce commands to viewer devices, allowing viewers to select and initiate commerce transactions through a network operator system, which can either directly process the transaction or provide hyperlinks for viewers to complete the transaction with a marketplace system, using both distribution networks and wireless networks for communication.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement content with commerce commands is transmitted to viewer devices during regular programming, then commerce transaction initiation is enabled, but system complexity increases
Solution Approach 1:
The patent introduces a network operator system as an intermediary between the distribution network and marketplace systems. This mediator receives commerce command selections from viewer devices, processes the transactions, and communicates with marketplace systems, thereby enabling commerce functionality without requiring direct integration between viewer devices and marketplaces, thus managing system complexity
Solution Approach 2:
The network operator system performs multiple functions: it manages content distribution, processes commerce transactions, communicates with wireless networks for SMS messaging, and interfaces with multiple marketplace systems. This multi-functionality consolidates complexity into a single universal system rather than requiring separate specialized systems for each function
2Ease of operation
If seamless commerce transaction initiation is enabled during programming viewing, then ease of operation improves, but infrastructure complexity increases
Solution Approach 1:
The patent combines multiple communication channels (distribution network for advertisement delivery and command selection, wireless network for SMS confirmation and delivery) into a unified commerce transaction system. This merging allows seamless operation for users while consolidating infrastructure requirements into the network operator system that manages both communication channels
3Speed
If direct transaction processing is implemented by network operator system, then transaction speed improves, but system complexity increases
Solution Approach 1:
The network operator system performs preliminary actions by receiving and validating commerce command selections before final transaction processing. It pre-establishes communication channels with marketplace systems and prepares transaction data in advance, enabling faster processing when the actual transaction occurs while distributing complexity across multiple preparatory steps
Data Source
AI summary
Embodiments of the invention include systems and methods for facilitating a commerce transaction over a distribution network. According to one embodiment, a method for facilitating a purchase transaction over a distribution network is provided. The method may include transmitting advertisement content associated with at least one product or service to a viewer device associated with a viewer, wherein the advertisement content presents at least one commerce command. The method may further include receiving a selection of the at least one commerce command selected by the viewer and transmitting at least one message to initiate a commerce transaction for the at least one product or service with a marketplace system responsive to receiving the selection of the at least one commerce command.